SIRUM’s Business Model in NYT
SIRUM was designed to make it easy for institutions to donate medicines with the assurance that they would be safely transported and dispensed to people who needed them. Kirchner finds the process surprisingly simple. “I scan the label on each prescription that was applied by the pharmacist,” she said. “It tells me what medicine it is and I enter in the number of tablets or units.”
Donors can select the clinics or pharmacies that will receive their medications. Kirchner’s recipient is Santa Clara County’s public health pharmacy, which re-distributes medicines county-wide, based on need. “Once I get it all entered and click submit, it prints off a FedEx mailing label. I put it in the box, mark out the names for confidentiality, apply the label and set it outside my door. He picks it up the next day.”
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