Model & Strategy

Welcoming America supports communities in building a welcoming society where every person, including immigrants, can fully contribute and shape our shared prosperity. Approximately 55 million people live in communities participating in Welcoming America programming, including Certified Welcoming and the Welcoming Network.

 

The Problem
More people than ever are on the move, displaced by climate and conflict, and are seeking opportunity and mobility. As migration reshapes communities, many places are unprepared and underinvested in the work needed to create welcoming infrastructure. By not preparing or investing in locally-led efforts, there is a risk of origin, status, race, and other intersectional forms of identity determining participation and the ability to thrive as individuals and as communities. This risk carries grave consequences, including discrimination across various facets of diversity, and inequality and undemocratic norms becoming further entrenched in society.

 

The Solution
Welcoming America is a nonprofit, nonpartisan organization leading a movement of inclusive communities to ensure everyone is prosperous and belongs. Through the Welcoming Network, a network composed of over 300 nonprofits and local governments, Welcoming America provides the tools, resources, technical assistance, and global community of practice to help communities of all sizes become more welcoming places. Grounded in the leadership of communities, Welcoming America connects, supports, and amplifies individuals addressing systemic disparities and discrimination. Welcoming America offers an approach to demographic shifts toward equity and justice rather than inequality and nativist policies.

Over the next decade, Welcoming America aims to support 500 U.S. communities in establishing intentional, inclusive infrastructure and collaborative agenda-setting policies that advance civic, social, and economic participation. By 2026, 50 diverse communities will be Certified Welcoming — a formal designation for cities and counties that have created policies and programs reflecting their values and commitment to immigrant inclusion. To fully achieve these goals, Welcoming America must invest in their people, strengthen their internal platforms and infrastructure, and explicitly center their diversity, equity, inclusion, and belonging values in all they do.

At a Glance
Founded: 2010
Founder: David Lubell
Current Executive Director: Rachel Peric
Civic Engagement
Location of work: Domestic, Northeast, Midwest, Southwest, Southeast
Welcoming America
Decatur, GA
Building a nation of neighbors
Meet David Lubell

Welcoming America is David Lubell’s second nonprofit startup. His first venture was the Tennessee Immigrant & Refugee Rights Coalition (TIRRC), an organization that continues to build a statewide voice for Tennessee’s growing immigrant community. While at TIRRC he saw firsthand the need for a project that could reach out to everyday Tennesseans struggling to adjust to the demographic changes taking place all around them. He helped found the Welcoming Tennessee project to achieve that vision, and later left TIRRC to replicate the work nationally through Welcoming America.

David was chosen as a 2015 Global Leader by the World Economic Forum, culminating in his presentation at their annual 2016 meeting in Davos, Switzerland where he spoke on integrating refugees. David was named as one of The Chronicle of Philanthropy’s “40 Under 40” for 2016 as a trailblazer in crafting innovative new approaches to entrenched problems. David is recognized as an Ashoka Fellow and one of Univision’s top ten social entrepreneurs in the Americas.

In 2018, Rachel Peric was appointed Executive Director. Inspired by her family’s refugee story, since joining the organization in 2011, she has served as the organization’s deputy director amongst other senior roles. She holds a BA from Johns Hopkins University and a Masters in Public Management from the University of Maryland.

 

 

IMPACT

One in every 15 people, or nearly 22 million Americans, now live in a Certified Welcoming place. As of April 2024, there are 24 Certified Welcoming communities.

800 individuals from around the world attended the 2024 Welcoming Interactive in Dallas, TX, making it the largest Welcoming America gathering to date.

During Welcoming Week 2023, seven countries participated, and over 670 events were hosted around the world.