Model & Strategy uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy. works to ensure that the electorate matches the population in terms of age, race, and income diversity. Their work is accomplished using a two-pronged approach:

1. Building and maintaining the website and the toolset. The free toolset currently includes a voter registration tool, an absentee ballot tool, and a stand-alone election reminders tool.

2. proactively reaches out to low-propensity voters and encourages them to vote using a variety of tactics, including one-to-one SMS outreach, digital ads, digital radio (Pandora and Spotify), billboards, and direct mail. reaches out to low-propensity voters for a simple reason: increasing voter turnout starts with reaching voters who are unlikely to vote without additional encouragement.

At a Glance
Founded: 2016
Civic Engagement
Location of work: Domestic, Northeast, West Coast, Midwest, Southwest, Southeast
San Francisco, California
Everything you need to vote. Founder and CEO Debra Cleaver chats with Organizing Lead William Walker at the office located in Oakland on Oct. 22, 2016. Photo by Michelle Le
Debra Cleaver entrepreneur
Meet Debra Cleaver

Debra Cleaver’s passion for increasing voter turnout began after witnessing the low turnout rates — and razor thin margins — of the 2000 election. Debra has been working at the intersection of technology and democracy since 2004, first as Managing Director of Swing the State, then as founder of Long Distance Voter, and currently as Founder and CEO of  Debra specializes in overlooked populations, such as young voters and voters of color, and works to increase turnout by clearing the myriad of hurdles that stand between voter registration and actually casting a ballot.

She currently serves as the Founder and CEO of, a nonpartisan, nonprofit organization that uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy. Under Debra’s leadership, won the prestigious Knight News Challenge in 2015; was accepted into Y Combinator’s 2016 Summer Cohort; ran the country’s largest Election Day GOTV drive in 2016; and ran the single largest GOTV drive in Alabama’s history in 2016.. is widely recognized as the most cost-efficient voter turnout organization in America. Over the past two years, has registered almost one million voters, and helped over 13 million voters cast ballots in national and local elections. Debra’s work has been featured in Forbes, Mic, The Huffington Post, and Bustle.


In 2016, pioneered peer-to-peer SMS as a voter registration and Get-Out-The-Vote (GOTV) tactic. They also ran the country’s largest Election Day GOTV drive, providing polling place information to just under 1M potential voters.

In 2017, ran multi-channel, nonpartisan, GOTV campaigns targeting low and mid-propensity young voters and voters of color in VA and AL. purchased over 300 billboards in VA and AL (102M impressions); ran audio ads on satellite radio for six weeks (1.3M plays); proactively provided polling place information to over 1M voters via peer-to-peer text messages, and delivered over 200,000 pieces of direct mail to potential voters.

In 2018, 16M people visited the website, and 8.2M used the toolset. also ran a proactive GOTV program targeting 40M voters in 29 states via billboards, direct mail, SMS messages, and fieldwork. Finally, worked with Taylor Swift, Beyonce, and Barack Obama to activate young voters and voters of color.