Model & Strategy

Vote.org uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy.

Vote.org works to ensure that the electorate matches the population in terms of age, race, and income diversity. Their work is accomplished using a two-pronged approach:

1. Building and maintaining the Vote.org website and the Vote.org toolset. The free Vote.org toolset currently includes a voter registration tool, an absentee ballot tool, and a stand-alone election reminders tool.

2. Vote.org proactively reaches out to low-propensity voters and encourages them to vote using a variety of tactics, including one-to-one SMS outreach, digital ads, digital radio (Pandora and Spotify), billboards, and direct mail. Vote.org reaches out to low-propensity voters for a simple reason: increasing voter turnout starts with reaching voters who are unlikely to vote without additional encouragement.

At a Glance
Founded: 2016
Acting CEO: Andrea Hailey
Founder: Debra Cleaver
Civic Engagement
Location of work: Domestic, Northeast, West Coast, Midwest, Southwest, Southeast
Vote.org
San Francisco, California
Everything you need to vote.
Vote.org Founder and CEO Debra Cleaver chats with Organizing Lead William Walker at the office located in Oakland on Oct. 22, 2016. Photo by Michelle Le
Andrea Hailey Acting Director Vote.org
Meet Andrea Hailey

Debra Cleaver founded Long Distance Voter in 2008 and she changed the name in 2016 to Vote.org.

Andrea Hailey, a recognized leader in philanthropy and politics, is the Acting CEO of Vote.org.  She has spent decades as one of the top experts on millennial attitudes about activism and civic engagement. She founded the Civic Engagement Fund, an inclusive, values-driven organization accelerating innovative grassroots groups and building diverse coalitions that empower voter engagement in the United States. Throughout her career, Hailey has fervently served the next generation of leaders and people of color, helped launch Townhall Project, an organization that supported Majorie Stoneman Douglas students to conduct 100+ town halls during their tour advocating against gun violence. She also raised over a million dollars in under 60 days for the Martin Luther King Jr. Memorial in 2007. In 2008 and 2010, she was honored with Pollie awards for her impact through media strategy and fundraising. A biracial millennial from Indianapolis, she began her career in the office of Rep. Patrick Kennedy. Andrea currently sits on the board of NARAL Pro-Choice America and serves on the leadership council of the Smithsonian National Museum of African American History and Culture ambassadors program.

Impact

In 2016, Vote.org pioneered peer-to-peer SMS as a voter registration and Get-Out-The-Vote (GOTV) tactic. They also ran the country’s largest Election Day GOTV drive, providing polling place information to just under 1M potential voters.

In 2017, Vote.org ran multi-channel, nonpartisan, GOTV campaigns targeting low and mid-propensity young voters and voters of color in VA and AL. Vote.org purchased over 300 billboards in VA and AL (102M impressions); ran audio ads on satellite radio for six weeks (1.3M plays); proactively provided polling place information to over 1M voters via peer-to-peer text messages, and delivered over 200,000 pieces of direct mail to potential voters.

In 2018, 16M people visited the Vote.org website, and 8.2M used the Vote.org toolset. Vote.org also ran a proactive GOTV program targeting 40M voters in 29 states via billboards, direct mail, SMS messages, and fieldwork. Finally, Vote.org worked with Taylor Swift, Beyonce, and Barack Obama to activate young voters and voters of color.

  • Great work, Virginia! 🥳 You’re one step closer to making #ElectionDay an observed holiday. This move will make it e… https://t.co/EycrjWKhkA
  • Online Voter Registration has officially arrived in New Jersey https://t.co/cAXHh7Z9LS partnered with state-based g… https://t.co/JeG74f4HAo
  • Thank you, Taylor, for helping people register to vote!🇺🇸🎥#MissAmericana https://t.co/RVkFCsb6TY https://t.co/8C59jDSOrM
  • RT @CampaignLegal: Exciting announcement! Our democracy works best when every eligible citizen can vote, so CLC is joining forces with @vot…
  • RT @CampaignLegal: "CLC y @votedotorg lanzan el esfuerzo para llegar a millones de estadounidenses con condenas por delitos mayores al aume…
  • “The time is always right to do what is right.”-#MLK Let your vote be apart of your voice and continue the legacy.
  • “The time is always right to do what is right.”-#MLK Let your vote be apart of your voice and continue the legacy. https://t.co/NHldpDpeaf
  • It's #NYE2019, and we've made it through #20daysto2020! Our wish is that #voter turnout is the highest it has ever… https://t.co/07o8rPAp9R
  • With only a few days left to 2020, it's time to think seriously about YOUR voting plan. Nominating contests kick of… https://t.co/07DM7YmUTA
  • We've already begun the work to get college students to the polls in 2020. Earlier this year, we went to the 5th an… https://t.co/Bt0f5cSIVb
  • In 2018, Floridians voted to restore voting rights to convicted felons. Now a bill approved by The legislature will… https://t.co/6KDi7bYS3M
  • Happy holidays to all! We hope that while celebrating with loved ones, you take a moment to share with them WHY vot… https://t.co/R9UFAgKkX8
  • Getting to the polls should be easier, not harder. That’s why our partnership with @lyft was so important to us… https://t.co/Yt18tfRsUd
  • In New Jersey, we ramped up our efforts to boost voter turnout. In 2019:            ✅ Turnout was 25% higher than i… https://t.co/n9GqIENGVn
  • Virginia, you’re up next! Congrats on a fantastic 2019:            ✅ Voter turnout was 66% higher than in the last… https://t.co/ZPHU257nWj
  • Kentucky had a great year for voter turnout! Let’s look back at what happened in 2019:            ✅ Turnout was 48%… https://t.co/JFtHDePNl3
  • Next up in our state celebration is...Mississippi! In 2019: ✅ Turnout was 20% higher ✅ 860K people voted in the gub… https://t.co/ifrnDithKQ
  • As we prep for a new year of higher voter turnout and a stronger American democracy, we thought it was only right t… https://t.co/iv271Sx6nE