Model & Strategy

VisionSpring increases lifelong earning, learning, safety, and well-being through eyeglasses for people vulnerable to poverty. To date, VisionSpring has delivered 12.1 million eyeglasses to low-income earners and learners, creating $2.6 billion in income-earning potential.

 

The Problem
Eyeglasses are a powerful tool for social and economic development. Yet, over 1 billion people need and lack this 700-year-old technology, 90% of whom are in low- and middle-income countries. For many, uncorrected blurry vision results in the loss of employment and educational opportunities and poses a barrier to participation in civic society and family life. A 2024 randomized controlled trial, THRIVE, conducted in rural Bangladesh across a range of near-vision-intensive occupations, found that a pair of reading glasses increases the average median income of people in low-income communities by 33.4%. THRIVE’s focus on income builds upon the 2018 PROSPER trial, which revealed reading glasses increased productivity among tea workers in Assam, India, by 22% on average for those over age 50. These landmark studies represent the largest productivity and income increases ever recorded from a health intervention.

For under $4/day earners, this increased productivity translates into increased earnings of roughly $216 over the two-year lifespan of a pair of VisionSpring eyeglasses. Uncorrected presbyopia and refractive error cost the global economy an estimated $270 billion, with low-income countries disproportionately affected. The 2021 Lancet Commission on Global Eye Health declared eye health essential for achieving the United Nations’ Sustainable Development Goal, asserting that “highly cost-effective vision restoring interventions offer enormous potential to improve the economic outlook of individuals and nations.”

 

The Solution
VisionSpring uses innovative distribution and demand generation strategies to sell affordable, durable, attractive eyeglasses to those living on less than $4 per day. Through their institutional partnerships, VisionSpring sells bulk quantities of eyeglasses coupled with training and marketing to a network of hospitals, rural pharmacies, eye care centers, NGOs, and government partners globally. As of 2023, 491 organizations partner with VisionSpring to expand vision services to low-income customers. Their Vision Access Programs conduct community-based screenings and advance impact along three themes:
The See to Earn program increases productivity and income-earning potential through clear vision for working adults such as micro-entrepreneurs, artisans, factory workers, farmers, and their family members.
The See to Learn program enhances learning outcomes by conducting school-based screenings and providing eyeglasses for students and teachers.
The See to be Safe road safety program, reduces the risk of traffic accidents, by providing screenings in transportation hubs to truckers, bus drivers, and other transport workers.

At a Glance
Founded: 2001
Founder & Co-Chairman: Jordan Kassalow
Current President: Ella Gudwin
Economic Empowerment
Location of work: International, Africa, Asia, Latin America
VisionSpring
New York, NY
Affordable access to eyewear, everywhere
Meet Jordan Kassalow

Jordan Kassalow is the Founder and Co-Chairman of VisionSpring. Jordan also founded Scojo New York and the Global Health Policy Program at the Council on Foreign Relations. Prior to his position at the Council, he served as Director of the River Blindness Division at Helen Keller International. Jordan is a Skoll Fellow, an Ashoka Fellow, and a Henry Crown Fellow at the Aspen Institute. He was a 2012 Schwab Foundation Social Entrepreneur and made the list of Forbes magazine’s Impact 30.  Jordan is the inaugural winner of the John P. McNulty Prize, the 2006 winner of BYU’s Innovator Award and received Duke University’s Social Innovation Award on behalf of  VisionSpring. VisionSpring is also a three-time winner of Fast Company’s Social Capitalist Award.

Jordan earned a Doctorate of Optometry from the New England College of Optometry and a Fellowship in Preventive Ophthalmology and Masters in Public Health from Johns Hopkins. Jordan continues to see patients part time at the optometric practice of Drs. Farkas, Kassalow and Resnick.

Ella Gudwin, current president, heads up global operations to accelerate the uptake of eyeglasses in emerging and frontier markets for consumers who earn less than $4 a day.  Under her leadership, VisionSpring is working to sell 10 million pairs of radically affordable eyeglasses by 2020, creating $2.16 billion in economic impact at the household level.

IMPACT

12.1 million eyeglasses delivered to low-income earners and learners, creating $2.6 billion in income-earning potential. Of the 12.1 million individuals, 58% are first-time wearers.

Their recently launched Livelihoods in Focus initiative aims to correct the vision of 8.2 million tea, coffee, cocoa, and artisan workers by 2030, unlocking over $1.5 billion in income-earning potential.