
VisionSpring
Model & Strategy
In the developing world, 703 million people suffer from vision impairment that affects their ability to work and learn. VisionSpring is an innovative social enterprise dedicated to reducing poverty and creating opportunity in the world’s poorest communities through the sale of affordable eyeglasses. By training local villagers to conduct outreach and vision screenings and to sell high-quality, low-cost eyeglasses, VisionSpring provides a cost-effective, high impact intervention that instantly improves the productivity and quality of life for the under-privileged in the developing world.
Beneficiaries are both the clients, whose restored vision enables them to work and live more ably, and the local, trained VisionSpring Entrepreneurs, whose services and goods provide a sustainable and socially beneficial livelihood. VisionSpring is dedicated to creating distribution channels for low-cost eyeglasses to ensure that all people have equitable access to the eye care products they need to live a full, productive life.



Jordan Kassalow is the Founder and Co-Chairman of VisionSpring. Jordan also founded Scojo New York and the Global Health Policy Program at the Council on Foreign Relations. Prior to his position at the Council, he served as Director of the River Blindness Division at Helen Keller International. Jordan is a Skoll Fellow, an Ashoka Fellow, and a Henry Crown Fellow at the Aspen Institute. He was a 2012 Schwab Foundation Social Entrepreneur and made the list of Forbes magazine’s Impact 30. Jordan is the inaugural winner of the John P. McNulty Prize, the 2006 winner of BYU’s Innovator Award and received Duke University’s Social Innovation Award on behalf of VisionSpring. VisionSpring is also a three-time winner of Fast Company’s Social Capitalist Award.
Jordan earned a Doctorate of Optometry from the New England College of Optometry and a Fellowship in Preventive Ophthalmology and Masters in Public Health from Johns Hopkins. Jordan continues to see patients part time at the optometric practice of Drs. Farkas, Kassalow and Resnick.
Ella Gudwin, current president, heads up global operations to accelerate the uptake of eyeglasses in emerging and frontier markets for consumers who earn less than $4 a day. Under her leadership, VisionSpring is working to sell 10 million pairs of radically affordable eyeglasses by 2020, creating $2.16 billion in economic impact at the household level.
IMPACT
VisionSpring has sold eyeglasses to 6.9M customers, with more than 50% acquiring their first ever pair. Using hybrid business models that blend philanthropy with earned revenue, VisionSpring generates $43 in income earning potential at the household level for every $1 donated. To date, VisionSpring has unlocked $1.5B in economic impact.
In 2018, VisionSpring published the results of a randomized control trial in The Lancet Global Health. Conducted in the tea estates of Assam, India, the RCT demonstrated a 22% increase in productivity among tea pickers who acquired their first pair of reading glasses. Additional studies underway reveal commensurate increases in income for first-time wearers of reading glasses.
In 2019, VisionSpring was inducted into the Million Lives Club by the International Development Innovation Alliance as a Vanguard member and won the Prince Michael International Road Safety Award for Drive Safe India.
VisionSpring is on track to provide clear vision for 10M people by 2021.
VisionSpring News
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Meet The Social Entrepreneur Who Discovered A Problem Hiding In Plain SightThere are lots of people who want to change the world—people who wish to use their time and talent to “do good.” But there’s no…Mar 2019
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A Simple Way to Improve a Billion Lives: EyeglassesIt’s the biggest health crisis you’ve never heard of. Doctors, philanthropists and companies are trying to solve it. While not seen as urgent as other…May 2018
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Did you know our Reading Glasses for Improved Livelihoods (RGIL) program reaches the most remote regions of Banglad… https://t.co/Sxm8ReiREr
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RT @roopak1966: These young people from different parts of India form the backbone of VisionSpring team screening people without botherin…
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To our customers, partners, and team members celebrating 60 years of Kenyan self-governance, VisionSpring wishes yo… https://t.co/91PWJqmjc3
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RT @roopak1966: A lower primary school in Mokalbari Kanoi Pvt Ltd in Dibrugarh never had an eyescreening camp since its inception in 1947…
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VisionSpring India passed 6 million! 6 million low-income Indians can see clearly through our eyeglasses. This cou… https://t.co/c7cKsvVRji
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RT @roopak1966: Thanks to all stakeholders in tea and eyecare sector for taking their time off to attend the ClearVision events organised b…
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RT @ibisvision: Ella Gudwin, CEO of @VisionSpring discusses the global consensus to solve the problem of one billion people living without…
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In conversation with @new_optometrist, our CEO, Ella Gudwin @ellarain, explains why access to eye care is vital for… https://t.co/4JliQ2MbHp
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RT @roopak1966: On International Tea Day, VisionSpring is emphasising on the need of eyecare for tea pluckers. Tea pickers must have shar…
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Happy International Tea Day! In honor of this occasion, we're bringing together tea garden owners to learn how th… https://t.co/5fi0E5dFBe
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Happy International Human Resources Day! To our HR team members whose dedication, expertise, and commitment make… https://t.co/y0ByNoLydP
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RT @phil_india: Eyeglasses not only improve quality of life, but also improve productivity by up to 32% and increase monthly income by 18-2…
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Nguyen Huu Y’s life was almost cut tragically short by impaired vision. Read how eyeglasses saved his life and are… https://t.co/qn0x8LwJUC
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VisionSpring partnered with @Border_Angels Angels to provide eye care to migrants in Tijuana, Mexico. Border Ange… https://t.co/IdMA48YAxg
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VisionSpring's Anshu Taneja was a panelist at the second @bsgindofficial Sustainability Conclave last month, speaki… https://t.co/6GYLcMOjzA
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RT @KanchanY3: @MeerFoundation and @VisionSpring collaborated to conduct a comprehensive eye check up for acid attack survivors in Kolkata.…
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We are pleased to share an opinion piece from our CEO Ella Gudwin @ellarain published in @opticianonline. It explor… https://t.co/Y70OCwaX9k
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VisionSpring employees were given with siropas, Sikh robes of honor, by our partner Akal Academy for our work provi… https://t.co/3nl3lFYtof
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Happy #HealthyVisionMonth! Follow these easy tips to protect your eyes: 1.Step away from your screen every 20 minu… https://t.co/0YVwASOlTV
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RT @MeerFoundation: To ensure the survivors have access to the necessary eye care, Meer Foundation collaborated with @VisionSpring to provi…