Model & Strategy

VIA Global Health (VIA) delivers universal access to the tools that enable quality healthcare for underserved communities across the globe. VIA has provided medical equipment to support life-saving care for over 6.7 million lives.

 

The Problem
Emerging markets worldwide, including sub-Saharan Africa and nearly all of Latin America, represent a significant and rapidly growing market for medical equipment and medical devices — over $130 billion growing at 6% per year. Yet, as of 2021, only one of every eight major medical equipment manufacturers has any presence in these markets. Healthcare providers, clinics, NGOs, private and public hospital networks, and the agencies that procure, distribute, and service their medical material are left with massive unmet demand for the tools necessary to deliver quality and affordable healthcare to nearly 6 billion people. In turn, medical equipment providers are missing out on the fastest-growing segment of their target markets.

 

The Solution
VIA Global Health is closing the gap between unmet demand in emerging economies and the medical device suppliers needing to reach global markets. VIA ensures a quality network of medical suppliers from around the world who represent a special group of trusted sellers from whom buyers can receive the lowest price available and whose most up-to-date product lead times and pricing are immediately available.

Through their e-commerce platform and supporting services, VIA enables access to products that allow for high-quality healthcare and opens new opportunities for suppliers in the world’s developing economies. Medical distributors from around the world can source medical supplies and information such as pricing, warranty, and training materials through VIA’s e-catalog and can access global shipping solutions for all orders. To date, VIA has touched the lives of over 6.8 million people in 93 countries, ensuring access to critical care medical devices that otherwise would not have been available.

To scale, VIA will continue to increase their geographic reach, portfolio of impactful medical equipment, and network of engaged local buyers to continue to grow their impact and achieve organizational sustainability. VIA has plans to deliver critical medical technologies to distributors serving rural Nigeria, local nurse midwife societies that supply maternal care products in Colombia, and thousands of other communities with millions more patients all entitled to the same basic human right to quality healthcare.

At a Glance
Founded: 2015
Founder & CEO: Noah Perin
Health
Location of work: International, Africa
VIA Global Health
Nairobi, Kenya
Delivering universal access to the tools enabling quality healthcare.
Meet Noah Perin

Noah Perin led the Maternal Health Technology portfolio at the global health NGO PATH, championing the development and commercialization of products such as the Ellavi UBT for postpartum hemorrhage and LifeWrap NASG for treating shock. Noah has an MBA and MPP from Duke University.

Impact

VIA has provided medical equipment to support life-saving care for over 6.8 million lives and is on track to serve over 8.9 million lives by the end of 2024.

 

VIA serves 93 low- and middle-income countries, with a particular focus on sub-Saharan Africa and Latin America from their global headquarters in Nairobi, Kenya.