
Trey Athletes
Model & Strategy
Trey Athletes is a premier leadership development program, specially-designed for high-potential high school athletes. By providing a new set of tools for high school athletes and their families, Trey empowers diverse young leaders and role models, gives a voice to under-represented communities, and improves the culture of college sports.
Trey teaches athletes how to make informed college decisions, build a well-rounded identity outside of sports, transfer sport-based leadership skills into post-sport life, and leverage their immense influence to create positive community change.



Lifelong friends and social entrepreneurs Rebecca Feickert and Brian Reynolds came to this work through two different, yet equally meaningful paths.
Rebecca is a former tax expert passionate about using sport for social good. After growing up in rural North Dakota, Rebecca played basketball at the University of Kansas. She transferred her skills from sport into public accounting and private equity, then earned her MBA from Harvard Business School.
A native Kansan, Brian is a former investment banker, private equity investor, and fashion merchant. Brian’s passion for college athletics and the loss of childhood friends and teammates to gang violence spurred his decision to leave the for-profit sphere to design, build, and scale Trey Athletes.
Rebecca and Brian were shocked to realize that many of their athlete peers were struggling emotionally and financially in life after collegiate sports. Determined to help athletes everywhere avoid the same fate, and after two years of research and solution-testing, Rebecca and Brian launched Trey Athletes in 2018.
Impact
As validated by Trey’s post-program impact surveys, 97% of Trey Athletes have shown an increase in social-emotional learning, 87% of Trey Athletes have shown an increase in college & career exposure, and 100% of Trey Athletes have shown an increase in community & family engagement.
Trey Athletes is on track to reach more than 2,000 athletes by 2022.
-
Being a student athlete takes up a lot of your time, but academics are just as importance as athletics. You need to… https://t.co/bRlPLsES7q
-
Trey Mentor, @JorgasKU , learned how to be resilient from her time as an athlete. You get knocked down as an athlet… https://t.co/3IgWLh9q6O
-
Today, we remember the work and life of #MartinLutherKingJr. There is still much to be done to bring about racial e… https://t.co/WObQVieCv2
-
In honor of #MLKDay, Walmart is matching charitable giving for the nation. Everyone who wants to make a charitable… https://t.co/N5tGj2fLpL
-
Knowing who you are after you stop playing your sport is something many struggle with. Trey Mentor, Colin Greening,… https://t.co/NHwzGc1H7s
-
RT @ReggieJennings_: It’s an honor to serve! Sports is only a piece of the puzzle, there is so much more about us that defines and makes…
-
RT @HarvardHBS: "Attending HBS was the best thing for me and for Trey Athletes. And for anyone else who is wondering: yes, you do belong at…
-
Trey Co-Founder & Co-CEO @feickertr wrote a piece about finding her place at @HarvardHBS (with a little plug for… https://t.co/i0V1MkP0Oy
-
Our next shoutout for #mentoringmonth is @ReggieJennings_ ! Reggie’s message for Trey Athletes is to love yourself… https://t.co/DnqWvcWr8C
-
Setting goals is an important task for anyone, and is particularly important to student athletes. When you go to co… https://t.co/YOkXxfVEMN
-
RT @SRChildren_: Want to make the most of your basketball warm-up? Learn these tips and exercises to start your game or practice off right…
-
✨SZN 3 ENROLLMENT IS OPEN✨ Enrollment for #treyszn3 is now OPEN! Nominate your favorite high school/club coach her… https://t.co/SUcdN2McPi
-
🟡 THANK YOU FOR SUPPORTING TREY! 🟡 We cannot express how grateful we are for your support! We raised $13,309 to fu… https://t.co/VsPNam0YSf
-
Dallas Mavericks Jalen Brunson and his mother spoke with Trey Athletes in an exclusive fireside chat earlier this y… https://t.co/66W72kBBpz
-
Way to go @julian_larry214! https://t.co/DDCeRdr0XJ
-
Student athletes have had to change their routines because of the pandemic. Games and seasons have been cancelled,… https://t.co/2aisuI7gvM
-
PROUD OF TREY ATHLETE, @julian_larry214 ⚡️ https://t.co/v4n52Sc42c
-
Coaches enrollment for SZN 3 starts soon, and we need your help finding the best high school and club coaches in an… https://t.co/n2CyFFVjob