Model & Strategy

Trey Athletes is a premier leadership development program, specially-designed for high-potential high school athletes. By providing a new set of tools for high school athletes and their families, Trey empowers diverse young leaders and role models, gives a voice to under-represented communities, and improves the culture of college sports.

Trey teaches athletes how to make informed college decisions, build a well-rounded identity outside of sports, transfer sport-based leadership skills into post-sport life, and leverage their immense influence to create positive community change.

Trey Athletes logo
At a Glance
Founded: 2018
Location of work: Domestic
Trey Athletes
Dallas, TX
Trey empowers athletes to be leaders, role models, and influential voices for their communities.
Trey Athletes entrepreneurs Rebecca Feickert and Brian Reynolds
Meet Rebecca Feickert & Brian Reynolds

Lifelong friends and social entrepreneurs Rebecca Feickert and Brian Reynolds came to this work through two different, yet equally meaningful paths.

Rebecca is a former tax expert passionate about using sport for social good. After growing up in rural North Dakota, Rebecca played basketball at the University of Kansas. She transferred her skills from sport into public accounting and private equity, then earned her MBA from Harvard Business School.

A native Kansan, Brian is a former investment banker, private equity investor, and fashion merchant. Brian’s passion for college athletics and the loss of childhood friends and teammates to gang violence spurred his decision to leave the for-profit sphere to design, build, and scale Trey Athletes.

Rebecca and Brian were shocked to realize that many of their athlete peers were struggling emotionally and financially in life after collegiate sports. Determined to help athletes everywhere avoid the same fate, and after two years of research and solution-testing, Rebecca and Brian launched Trey Athletes in 2018.


As validated by Trey’s post-program impact surveys, 97% of Trey Athletes have shown an increase in social-emotional learning, 87% of Trey Athletes have shown an increase in college & career exposure, and 100% of Trey Athletes have shown an increase in community & family engagement.

Trey Athletes is on track to reach more than 2,000 athletes by 2022.