Model & Strategy

Tiny Totos Kenya enhances early childhood development in eastern Africa’s slums by working with existing, slum-based daycares to help them provide improved standards of care to children and earn more money from their work. Their intervention model in helping transform substandard daycares to quality centers of care includes entrepreneur coaching, education around early childhood development, mentorship, and access to finance. Tiny Totos Kenya is creating a growing association of upgraded slum-based daycare centers in lower-income urban areas of Nairobi, while also creating opportunities for additional value and revenue from the growing customer base they serve to meet operating costs. Beyond striving for unit economic profitability and network sustainability, Tiny Totos has already made remarkable strides in terms of children’s development: all children receive health screenings and access to nutritious meals that result in significant improvements to their overall health and weight.



At a Glance
Founded: 2016
Systemic Poverty
Location of work: International, Africa
Tiny Totos Kenya
P. O Box 14473 - 00800
Westlands, Avellino Court, C4 - Lower Kabete Rd, Opp Brookside Dr
Nairobi, Kenya
Safeguarding the health and wellbeing of preschool children in Nairobi's slums
African children in daycare play on the floor with toys
Emma Caddy photo
Meet Emma Caddy

Emma Caddy moved to Nairobi in early 2012 with her Kenyan husband and young children, having spent the last 15 years working across the globe as a community livelihoods program manager and impact fund manager.  In this role, she supported, designed, built and invested in small and medium-sized enterprises whose products or services generated social and environmental good as well as financial returns and independence.

Emma stumbled into the slum daycare sector by chance, having initially looked at supporting a single daycare in the slum of Mathare. She quickly realized this daycare was just one of the thousands operating in slums that poor, working mothers relied on every day to leave their children in order to go to work.  Emma was struck by how widespread the informal daycare market was, and that regardless of the poor levels of service provided, clients were still willing to pay for it. She decided to take on the challenge of elevating the quality of daycare services as a means to move the needle in early childhood development innovation.


Tiny Totos network has grown from 2 to 50 daycares, serving 3,000 children to date. All pay a modest monthly partnership fee and meet their own operating costs.

By providing nutrition training and small business loans, daycares have been able to set up kitchens and sell nutritious meals to children; meals now represent 25% of daycare income.

Tiny Totos is building a phone-based reporting platform that will allow real-time reporting on attendance and payment patterns, quality control assessments as well as functioning as a communication portal to their customers.

They are exploring opportunities to sell additional value-add low cost, livelihood enhancing products and services to daycare clients in their network on both direct and credit-based sales schemes.

  • TTK team meeting with our tech development partners Skyline Innovation reviewing the latest version of our customiz…
  • RT @GSF_talks: .⁦@WBG_Education⁩ ⁦@FSGtweets⁩ ⁦@BRACworld⁩ ⁦@Kidogo_ECD⁩ and ⁦@TinyTotos⁩ discuss the role of non state actors in ECD #GSF2…
  • After a successful first aid training, our managers were equipped with first aid kits to help them in responding to…
  • Some of our staff take our partners through a mentoring session as they evaluate the progress of their businesses a…
  • While others see trash, we see toys.
  • Our managers huddle up in their groups to discuss the assigned topic. Group activities enhance peer-peer sharing and learning
  • Our managers huddle up in their groups to discuss the assigned topic. Group activities enhance peer-peer sharing and learning.
  • Our managers huddle up in their groups to discuss the assigned topic. Group activities enhance peer-peer sharing an…
  • Everybody grab a spoon. It's lunchtime 😋
  • Last Saturday, we had a First Aid training where our partners were trained on how to deal with emergencies that may…
  • These little ones get ready for the day with some stretches to start them off. How do you start your day? Good morn…
  • It's drop off time at Esther's daycare and this little one friends are super excited to see him. Good morning 😃
  • Our program coordinator Grace Njeri, leads our managers in an energizer during one of our trainings.
  • This little one seems ready for the day, are you? Good morning 😃
  • Ring around the Rosie, a pocket full of posies, ashes, ashes, we all fall down 😄
  • Good morning 😀. If you are happy to start the day, raise your hands.
  • Some of the daycare assistants are awarded for best effort during a monthly peer meeting. We recognize the critical…
  • Fundraising takes time. Start early but make sure you get the story right and demonstrate traction on the ground #SankalpAfrica19
  • That was a great session. We thoroughly enjoyed it and learnt a lot!
  • RT @UKinKenya: ..The impact investment ecosystem needs to empower women by giving them space to be creative & realise their potential in bu…