Model & Strategy

Tiny Totos enhances early childhood development in eastern Africa’s slums by working with existing, slum-based daycares to help them provide improved standards of care to children and earn more money from their work. Their intervention model in helping transform substandard daycares into quality centers of care includes entrepreneur coaching, education around early childhood development, mentorship, and access to finance. Tiny Totos Kenya is creating a growing association of upgraded slum-based daycare centers in lower-income urban areas of Nairobi, while also creating opportunities for additional value and revenue from the growing customer base they serve to meet operating costs. Beyond striving for unit economic profitability and network sustainability, Tiny Totos has already made remarkable strides in terms of children’s development: all children receive health screenings and access to nutritious meals that result in significant improvements to their overall health and weight.

 

 

At a Glance
Founded: 2016
Founder & CEO: Emma Caddy
Systemic Poverty
Location of work: International, Africa
Tiny Totos
Nairobi, Kenya
Breaking the cycle of poverty, one daycare at a time.
African children in daycare play on the floor with toys
Emma Caddy photo
Meet Emma Caddy

Emma Caddy moved to Nairobi in early 2012 with her Kenyan husband and young children, having spent the last 15 years working across the globe as a community livelihoods program manager and impact fund manager.  In this role, she supported, designed, built and invested in small and medium-sized enterprises whose products or services generated social and environmental good as well as financial returns and independence.

Emma stumbled into the slum daycare sector by chance, having initially looked at supporting a single daycare in the slum of Mathare. She quickly realized this daycare was just one of the thousands operating in slums that poor, working mothers relied on every day to leave their children in order to go to work.  Emma was struck by how widespread the informal daycare market was, and that regardless of the poor levels of service provided, clients were still willing to pay for it. She decided to take on the challenge of elevating the quality of daycare services as a means to move the needle in early childhood development innovation.

Impact

Tiny Totos network has grown from 2 to 78 daycares, serving almost 7,000 individual children to date.  All businesses pay a modest monthly partnership fee and are liable for meeting their own core operating costs.

By providing nutrition training and small business loans, daycares have been able to set up kitchens and sell nutritious meals to children. Meals now represent 25% of daycare income.  

Tiny Totos’ phone-based platform allows real-time reporting on attendance and payment patterns, quality control assessments, as well as functioning as a communication portal to its customers.

They are exploring opportunities to sell additional value-add, low-cost, livelihood-enhancing products and services to daycare clients in their network on both direct and credit-based sales schemes.

  • Happy Customer Service Week! Thank you for working with us as we are Transforming Childcare, Transforming Lives. We… https://t.co/4erdw3uX6k
  • For most of us, Sundays are for relaxing at home, for the Tiny Totos' team, Sundays are spent at daycare parent mee… https://t.co/A5w5RrGiCt
  • Tiny Totos' (TTK) mission is to transform unskilled informal community babysitters into profitable childcare entrep… https://t.co/sZ3e5ovcDp
  • Tiny Totos team led by our MD Jannik Henriks last week joined a multi-sectoral meeting on the quality of Early Chil… https://t.co/jL3BPwKwE2
  • As Tiny Totos we are excited to be an exhibitor at this year’s 14th Edition of the @SankalpForum's Global Summit 20… https://t.co/6ANnTJOsFH
  • RT @injiniedtech: Injini's Acceleration Partner @TinyTotos is building a network of market-based, independent, childcare providers in East…
  • Stories and songs incorporated into play, help in the development of children’s language
  • Daycare partner appreciation week
  • Testimonial...
  • When children play, they run, jump or hop. This helps them move their whole body and develop their muscles! Try it today!
  • Let your children find different shapes around the daycare, shapes are everywhere from round sufurias, triangle toys and many other items
  • Tiny Totos is hiring again!! Send your applications to info@tinytotos.com by 7th of July
  • Songs can be used in helping children learn new words. The songs can be in any language, children learn new words easily through songs!
  • Children are able to learn more than one language at a time, speak to them even up to 3 or 4 languages. They will not get confused!
  • Budding future videographer supporting filming crew at Reenie Tender Beginning’s daycare today. Mentorship starts… https://t.co/w1bPdb5rqy
  • Introducing Tiny Totos Kenya to a group from Soweto funded by SOS Children’s Village Kenya. This group is intereste… https://t.co/O0RvHIISpT