Model & Strategy

The Empowerment Plan tackles the punishing cycle of homelessness and poverty through a unique system of employment, education and empowerment. The Empowerment Plan employs single parents from local homeless shelters and trains them to become full-time seamstresses. Their current team manufacture coats that transform into sleeping bags, which are then distributed across the nation to homeless individuals who are living on the streets.  In addition to employment, the organization offers educational and professional workshops in an effort to equip each team member with the confidence and skills necessary to lead a more sustainable, financially stable and healthy life. The Empowerment Plan believes in giving second chances to those who want it, while providing warmth to those who need it.

At a Glance
Founded: 2012
Founder & CEO: Veronika Scott
Systemic Poverty
Location of work: Domestic, Northeast, West Coast, Midwest, Southwest, Southeast, International
The Empowerment Plan
Detroit, MI
Giving jobs to those that want them & warmth to those that need it
Meet Veronika Scott

Veronika’s vision for The Empowerment Plan started when she was a 20-year-old product design student at The College for Creative Studies in Detroit and was given a class assignment to design a product to fill an actual need. Upon her December 2011 graduation and after spending countless hours at local shelters, she had created an organization that began around a single idea: to design a self-heated, waterproof coat that transforms into a sleeping bag specifically for the homeless. Her idea has now transformed into a system of empowerment in which homeless women are paid to learn how to produce coats for people living on the streets, giving them an opportunity to earn money, find a place to live, and gain back their independence for themselves and their family.

Veronika is the youngest recipient of the John F. Kennedy New Frontier Award from the JFK Library Foundation and Harvard University. She has received an IDEA Gold Award from the Industrial Design Society of America and has an honorary PhD of Humane Letters from Johnson State College. Veronika has been named one of CNN’s Ten Visionary Women in the World, the winner of the 2014 DVF People’s Voice Award, listed as one of Forbes “30 Under 30”, as well as the Chronicle of Philanthropy’s “40 Under 40”. The Empowerment Plan story has been told across the world and shared at events such as the World Summit on Innovation and Entrepreneurship and the Forbes 400 Philanthropy Summit with Oprah, Melinda Gates, and Warren Buffett.

IMPACT

The Empowerment Plan employs previously homeless parents, with a focus on low-income, minority single mothers. Earning livable wages enables employees to find permanent housing and establish a stable life for their children within the first three months of employment. Programs such as GED tutoring, domestic violence support groups, and Financial Health and Wellness seminars are also offered to ensure the personal and professional success of all program participants. 

The Empowerment Plan manufactures coats that convert to sleeping bags, which are distributed directly to people living on the streets. Close to 40,000 sleeping bag coats have been distributed globally to homeless individuals, across all 50 U.S. states, 11 Canadian provinces and territories, and 18 other countries. Distribution occurs with the help of generous community advocates and partner outreach organizations.

Approximately 60% of the paid workweek is spent on coat production and the remaining 40% of paid time is dedicated to supportive services, time with case management, and other educational programming.

  • California experienced one of the harshest winters on the books and we're so thankful that our partners were able t… https://t.co/3KrmbFMLZn
  • RT @LuckyDuckFound: Transformative sleeping bag coats from @empowermentplan are weather resistant, can fold into an over-the-shoulder bag,…
  • Meet Ebony, a recent EP graduate. A little while ago she sat down with SOWN For Good to talk about her experience w… https://t.co/m9CJgl2vJC
  • Did you know we have merch? And that 100% of the proceeds go back to Empowerment Plan? Here’s a little detail of ou… https://t.co/K0mcTds12w
  • It's the first day of Spring and a perfect time to remind yourself that growth is not linear and it's never too lat… https://t.co/IxViALv7uI
  • RT @classy: .@empowermentplan is a Detroit-based nonprofit on a mission to end the cycle of generational homelessness for women, children,…
  • Our team is filled with incredibly resilient women. On International Women’s Day we want to know - what makes a str… https://t.co/ocACMXwpwn
  • RT @LuckyDuckFound: Thank you to our partners at @CTH465 & so many other organizations for distributing sleeping bag coats from @empowermen…
  • To help your unsheltered neighbors visit https://t.co/8LiaQdMTNc and sponsor an EMPWR coat - a coat that transforms… https://t.co/4Ql89i9MCg
  • EMPWR Photo Dump! Our team is busy making EMPWR Coats for our neighbors in need - and right now, you can sponsor 2… https://t.co/6YJR0KsD3V
  • Can you guess how many test pockets don't make it to the EMPWR Coat? Right now you can double your impact when you… https://t.co/E8EylM65rb
  • February 17th, 2020: Flashback to when we partnered with the @cityofdetroit, @DTE_Energy, and @detroitpolice to bri… https://t.co/PiR0PqzaUn
  • To kick off the EP Coat Fund, we received a $75,000 match donation for 500 coats. This means the next $75,000 raise… https://t.co/HEv8SaTeBr
  • RT @SkillhoodMI: Sewn in Detroit, the EMPWR coat from @empowermentplan can also be transformed into a sleeping bag or be worn as an over-th…
  • It's EMPWR Coat season and we need your help to get our coats into the hands of those who need them most. Will you… https://t.co/TEbvtnyaOl
  • RT @PineStreetInn: Today we celebrate the life and accomplishments of Dr. Martin Luther King, Jr. As part of our reflections on Martin Luth…
  • RT @amie_zamudio: Thank you Brian L. Trotier. Kathy says “Hello”. We thank @LuckyDuckFound for the @empowermentplan coat sleeping bags whil…
  • RT @LuckyDuckFound: Help us continue to provide immediate protection & warmth to unsheltered San Diegans with @empowermentplan sleeping bag…
  • RT @amie_zamudio: At 6pm last night I gave a very fragile senior woman age 72 experiencing homelessness discharged from a hospital an @empo…