Model & Strategy

The Empowerment Plan tackles the punishing cycle of homelessness and poverty through a unique system of employment, education and empowerment. The Empowerment Plan employs single parents from local homeless shelters and trains them to become full-time seamstresses. Their current team manufacture coats that transform into sleeping bags, which are then distributed across the nation to homeless individuals who are living on the streets.  In addition to employment, the organization offers educational and professional workshops in an effort to equip each team member with the confidence and skills necessary to lead a more sustainable, financially stable and healthy life. The Empowerment Plan believes in giving second chances to those who want it, while providing warmth to those who need it.

At a Glance
Founded: 2012
Founder & CEO: Veronika Scott
Systemic Poverty
Location of work: Domestic, Northeast, West Coast, Midwest, Southwest, Southeast, International
The Empowerment Plan
Detroit, MI
Giving jobs to those that want them & warmth to those that need it
Meet Veronika Scott

Veronika’s vision for The Empowerment Plan started when she was a 20-year-old product design student at The College for Creative Studies in Detroit and was given a class assignment to design a product to fill an actual need. Upon her December 2011 graduation and after spending countless hours at local shelters, she had created an organization that began around a single idea: to design a self-heated, waterproof coat that transforms into a sleeping bag specifically for the homeless. Her idea has now transformed into a system of empowerment in which homeless women are paid to learn how to produce coats for people living on the streets, giving them an opportunity to earn money, find a place to live, and gain back their independence for themselves and their family.

Veronika is the youngest recipient of the John F. Kennedy New Frontier Award from the JFK Library Foundation and Harvard University. She has received an IDEA Gold Award from the Industrial Design Society of America and has an honorary PhD of Humane Letters from Johnson State College. Veronika has been named one of CNN’s Ten Visionary Women in the World, the winner of the 2014 DVF People’s Voice Award, listed as one of Forbes “30 Under 30”, as well as the Chronicle of Philanthropy’s “40 Under 40”. The Empowerment Plan story has been told across the world and shared at events such as the World Summit on Innovation and Entrepreneurship and the Forbes 400 Philanthropy Summit with Oprah, Melinda Gates, and Warren Buffett.

IMPACT

The Empowerment Plan employs previously homeless parents, with a focus on low-income, minority single mothers. Earning livable wages enables employees to find permanent housing and establish a stable life for their children within the first three months of employment. Programs such as GED tutoring, domestic violence support groups, and Financial Health and Wellness seminars are also offered to ensure the personal and professional success of all program participants. 

The Empowerment Plan manufactures coats that convert to sleeping bags, which are distributed directly to people living on the streets. Close to 40,000 sleeping bag coats have been distributed globally to homeless individuals, across all 50 U.S. states, 11 Canadian provinces and territories, and 18 other countries. Distribution occurs with the help of generous community advocates and partner outreach organizations.

Approximately 60% of the paid workweek is spent on coat production and the remaining 40% of paid time is dedicated to supportive services, time with case management, and other educational programming.

  • 2020 continues to be a challenging year for everyone, but we're so thankful for the unwavering support that we rece… https://t.co/KICYAwDbMJ
  • Grateful always, but we're especially grateful this week. Words of wisdom from one of our favorites, @IyanlaVanzanthttps://t.co/qs5LWWWYy4
  • Collaboration and teamwork make our operation possible! Bernadine, Angel, and our founder & CEO, Veronika - talking… https://t.co/Qz1Q6shbs0
  • Sometimes the darkest moments of our lives can push us into the light. We’re so grateful for our team’s growth and… https://t.co/1xNr5MSwcx
  • Making coats, striking poses. Just another Monday. #HappyMonday #EMPWRdetroit
  • While the looming winter months are always scary for people experiencing homelessness, meeting COVID-19-related hea… https://t.co/CkALBKE86K
  • This year’s annual event may be a little different, but the goal is still the same! It's out fist ever “Please Soci… https://t.co/HhP2ATqdcb
  • Our favorite @BlakeFarms #kindercider, Saint Cheri, is back! Proceeds from Saint Cheri support us! ❤️ Last year, Bl… https://t.co/1OJx7fibfU
  • RT @justcitydetroit: Need a ride to the polls? DJC is excited to partner with @freeamerica and @lyft to provide formerly incarcerated voter…
  • In honor of Election Day, tomorrow we’ll be giving the EMPRW team the day off to ensure those that haven’t already… https://t.co/NSTngI5nqv
  • While we love to #EMPWRdetroit right here in our backyard, we also love to #EMPWRcommunities around the globe and h… https://t.co/Jr74jtzoQb
  • Coats getting ready to be packed & shipped! While a $125 donation sponsors a cost, any donation is extremely helpf… https://t.co/R8n1Y8kk4l
  • Once a month we have a team meeting to celebrate achievements and talk about goals. If a team member hits a milesto… https://t.co/jogcJDcu8H
  • Thanks to Pop House for our awesome new wall signage and mission statement! Drop a ❤️if you love it too!
  • Work is rewarding when you know that what you’re doing will positively impact someone else. We’re so proud of our t… https://t.co/rlCtzoixRm
  • New merch alert! Masks, fanny packs, and a few new EMPWR Detroit tee’s are here to keep you looking good while supp… https://t.co/FImu6MpKs3
  • Coat season is in full effect! Our team is hard at work making weather-resistant, durable coats for those in need.… https://t.co/rJW2QXfe0R