Model & Strategy

The Empowerment Plan tackles the punishing cycle of homelessness and poverty through a unique system of employment, education and empowerment. The Empowerment Plan employs single parents from local homeless shelters and trains them to become full-time seamstresses. Their current team manufacture coats that transform into sleeping bags, which are then distributed across the nation to homeless individuals who are living on the streets.  In addition to employment, the organization offers educational and professional workshops in an effort to equip each team member with the confidence and skills necessary to lead a more sustainable, financially stable and healthy life. The Empowerment Plan believes in giving second chances to those who want it, while providing warmth to those who need it.

At a Glance
Founded: 2012
Founder & CEO: Veronika Scott
Systemic Poverty
Location of work: Domestic, Northeast, West Coast, Midwest, Southwest, Southeast, International
The Empowerment Plan
Detroit, MI
Giving jobs to those that want them & warmth to those that need it
Meet Veronika Scott

Veronika’s vision for The Empowerment Plan started when she was a 20-year-old product design student at The College for Creative Studies in Detroit and was given a class assignment to design a product to fill an actual need. Upon her December 2011 graduation and after spending countless hours at local shelters, she had created an organization that began around a single idea: to design a self-heated, waterproof coat that transforms into a sleeping bag specifically for the homeless. Her idea has now transformed into a system of empowerment in which homeless women are paid to learn how to produce coats for people living on the streets, giving them an opportunity to earn money, find a place to live, and gain back their independence for themselves and their family.

Veronika is the youngest recipient of the John F. Kennedy New Frontier Award from the JFK Library Foundation and Harvard University. She has received an IDEA Gold Award from the Industrial Design Society of America and has an honorary PhD of Humane Letters from Johnson State College. Veronika has been named one of CNN’s Ten Visionary Women in the World, the winner of the 2014 DVF People’s Voice Award, listed as one of Forbes “30 Under 30”, as well as the Chronicle of Philanthropy’s “40 Under 40”. The Empowerment Plan story has been told across the world and shared at events such as the World Summit on Innovation and Entrepreneurship and the Forbes 400 Philanthropy Summit with Oprah, Melinda Gates, and Warren Buffett.

IMPACT

The Empowerment Plan employs previously homeless parents, with a focus on low-income, minority single mothers. Earning livable wages enables employees to find permanent housing and establish a stable life for their children within the first three months of employment. Programs such as GED tutoring, domestic violence support groups, and Financial Health and Wellness seminars are also offered to ensure the personal and professional success of all program participants. 

The Empowerment Plan manufactures coats that convert to sleeping bags, which are distributed directly to people living on the streets. Close to 40,000 sleeping bag coats have been distributed globally to homeless individuals, across all 50 U.S. states, 11 Canadian provinces and territories, and 18 other countries. Distribution occurs with the help of generous community advocates and partner outreach organizations.

Approximately 60% of the paid workweek is spent on coat production and the remaining 40% of paid time is dedicated to supportive services, time with case management, and other educational programming.

  • Not boasting, just telling it like it is - our team has style! Another week, another round of EMPWR looks featuring… https://t.co/HTj3MKOVaQ
  • Confronting the harsh reality of how some of our neighbors live is difficult, but necessary. Are you committed to f… https://t.co/CTBpYTCBUp
  • Recently our team developed a list of EMPWR Values that we try to honor with everything we do. Here is Tionna holdi… https://t.co/rCxFaFgf5h
  • We love to celebrate our team’s success! Every month at our team lunch, we have a prize wheel that gets a spin if y… https://t.co/2vYbPS1zoH
  • Did you know that our E logo represents the pillars of the EMPWR program? We like to think of them as building bloc… https://t.co/AoLIYzNPzj
  • Ebony giving us those weekend vibes!! #EMPWRdetroit #EMPWRcommunities
  • Creating the EMPWR Coat is a multi-step process. Can you guess how many steps there are? #EMPWRdetroithttps://t.co/8G5JaLkpRd
  • Recently our team created values for the organization - so we want to show them off! Amber is a program graduate (y… https://t.co/c3mLamBlAF
  • Need a sign to pay it forward to your neighbor today? From a simple smile to doing something nice and unexpected fo… https://t.co/S1xaFLNMOO
  • There is a lot that goes into the EMPWR coat that isn’t sewing! Here D’Angelo is organizing the newly sewn coat she… https://t.co/apWeGw8llM
  • Like her namesake, Angel is the angel of our production floor! She’s an awesome leader and as our Training and Qual… https://t.co/GGyrNCY5VZ
  • The idea of being strong and independent can be misleading when it comes to facing struggles and challenges. It’s o… https://t.co/JFbrnRzpEy
  • Check out Robert organizing shell pieces! These pieces will be sewn together to create the outer shell of the EMPWR… https://t.co/wRhXEiR1Aq
  • RT @mspmetrodet: Finally in the things I would never thought I would have to say: Do not go into the water. This water has debris, sharp me…
  • BTS details of the EMPWR Coat in the making! #EMPWRdetroit #EMPWRcommunities
  • RT @jaiioliver: spent my Juneteenth becoming an Olympian!
  • Pose perfection! Production floor looks brought to you by Taylor and Sherika. 🖤 #EMPWRdetroit #EMPWRlooks
  • That’s right. Happy #Juneteenth! #EMPWRdetroit #EMPWRcommunites
  • RT @AP: President Joe Biden has signed legislation establishing Juneteenth as a federal holiday commemorating the end of slavery. Juneteent…