Model & Strategy

65 million Indians live in grinding poverty in the heart of India’s biggest cities, with most struggling to meet their basic daily household needs – including access to electricity, safe drinking water and clean cooking.  Pollinate Energy brings life-changing products to people who need them most – from solar powered lights to improved cook stoves to water filters. For India’s poor, we are the missing link in the chain, allowing them to access, understand, and afford household products that make daily life better and safer.  Pollinate does all this whilst creating jobs for people from disadvantaged backgrounds, called Pollinators, giving them the skills and tools to generate a sustainable income and a valuable role in supporting their local communities.

At a Glance
Founded: 2013
Founder: Alexie Seller
Systemic Poverty
Location of work: International, Asia
Pollinate Energy
Level 2, #4/1 Millers Tank Bund Rd
Vasanth Nagar, Bangalore
Bringing life-changing products to people who need them most
Pollinator walking thru streets of India in a yellow polo shirt
Alexie Seller headshot
Meet Alexie Seller

Alexie Seller, cofounder and CEO of Pollinate Energy, originally embarked upon a career in engineering, to fuel a ravenous need to understand how and why the world was the way it was. Whilst studying and working, Alexie spent her spare time working with under-privileged communities, working with orphaned or urban poor children across central America, teaching hip hop in the Christmas Island detention centres, and finally leading the Engineers Without Borders energy hub. It wasn’t going to be long before she would see these two worlds collide, and is now bringing her expertise in project management and engineering, along with valuable knowledge in the NGO sector, co-founding Pollinate Energy – a social enterprise bringing renewable energy to the urban poor.


Since 2012 Pollinate Energy has sold more than 111,000 products, impacting more than half a million people. Customers have saved more than US$16.5M and displaced 1.43M tonnes of CO2

Their customer service focus, including after sales support, is a key differentiator and business model advantage to help break the cycle of poverty.


Thanks to the financial benefit of these long-term sustainable solutions, Pollinate Energy’s customers have collectively saved over INR 118 million ($ 1.75million USD).

They have empowered more than 500 people across India and Nepal who gain income, skills, and respect through their holistic approach to developing and supporting local change agents.