Model & Strategy

HelpUsGreen is a for-profit Indian enterprise that employs at-risk women from vulnerable Dalit communities to upcycle floral waste into high-margin products such as incense, organic compost, and a biodegradable alternative to Styrofoam. HelpUsGreen collects more than 4 tons of floral waste every day from temples in Uttar Pradesh in an effort to divert this toxic waste from the Ganges, ultimately improving the river’s health. HelpUsGreen’s mission is to employ 51,000 marginalized and at-risk women by 2025, proving them with training, a bank account, health insurance—and above all, treating them with dignity, respect, and providing healthier, predictable livelihoods that were never before attainable.

 

HelpUsGreen logo
At a Glance
Founded: 2015
Founder & CEO: Ankit Agarwal
Environment & Climate Change
Location of work: International, Asia
PHOOL
Kanpur, Uttar Pradesh, India
Sacred. Ethical. Humane.
Ankit Agarwal headshot
Meet Ankit Agarwal

HelpUsGreen is led by founder and CEO Ankit Agrawal. Prior to founding HelpUsGreen, Ankit worked at Symantec Corporation as an automation scientist and has 17 research papers and a Patent. His interest in sustainability stems from the research he did for Waste tyre pyrolysis. Ankit received his Bachelor’s Degree in Computer Engineering from PICT, Pune followed by a Master in Innovation management from SIBM, Pune.

Impact

To date, HelpUsGreen has employed nearly 200 women, who have upcycled over 2,500 metric tons of floral waste and helped to offset more than 275 kilograms of pesticide residue from the Ganges.

  • We were privileged to present Florafoam and Fleather to Hon'ble Union Minister @HRDMinistry @mygovindia, Shri… https://t.co/Nv886eqCuA
  • We feel grateful to have won the prestigious India Innovation Growth Programme Award 2019 arranged by @IndiaDST,… https://t.co/Oj2VfOQgSS
  • The God of Cricket himself helping us do our bit for the environment on #WorldEnvironmentDay !! What more could we… https://t.co/l362p4ezeh
  • RT @deespeak: Inspiring effort from a @unenvironment #YoungChamps finalist! An innovative way to protect the #Ganga from pollution - @HelpU…
  • RT @UNEnvironment: A colourful solution to flower🌼 pollution #YoungChamps finalist Ankit Agarwal of India & @helpusgreen have upcycled 2,75…
  • RT @UNYouthEnvoy: In India, flowers🌺can be offered to divine entities. However, large quantities of flower waste & pesticides can do great…
  • HelpUsGreen was featured by the @UNEnvironment today. Some deeper insights and greater goals shared by our team thr… https://t.co/CKuPtj6uzf
  • RT @Momentum_UNFCCC: 8 million TONS of flowers are thrown in rivers every year for religious purposes. This is contributing to the pollutio…
  • A beautiful narration of our story by @obetterworld titled "Dignity from Flowers" has been nominated for Social Im… https://t.co/gC0o8U171c
  • RT @BIGManager_iitk: Happy to announce that our incubated company @HelpUsGreen won NBEC organised by @CCAMP_Bangalore. Many Congratulations…
  • RT @Momentum_UNFCCC: #climatechange affects everyone but it is women who bear the brunt of the consequences. This is why "women are steppin…
  • RT @Momentum_UNFCCC: "#Women are often marginalized and many can't work or have to do work, nobody else would do." @HelpUsGreen gives women…
  • RT @Manoj_Malgharia: We at @SocialAlphaIN are extremely proud @HelpUsGreen https://t.co/ZLKCu1Rptw