Model & Strategy

OceanMind is working to increase the sustainability of fishing globally by providing curated insights and intelligence into fishing and fishing compliance to those who can most effectively use it. OceanMind supports authorities and the seafood supply chain, providing the expertise and knowledge needed to more effectively enforce existing regulations, and to more responsibly source from fishers. OceanMind’s team of expert fisheries analysts curate the insights generated through computational analysis including machine learning and deliver intelligence to clients.

OceanMind works collaboratively with its partners securely and confidentially to enable them to be much more productive and effective in their compliance and investigative work. Empowered by advanced technology, including machine learning and big data, OceanMind’s team are helping to improve the efficiency of fisheries management and seafood buyers to make more informed purchasing decisions.

OceanMind logo
At a Glance
Founded: 2016
Environment & Climate Change
Location of work: International, United Kingdom
OceanMind
Electron Building
Fermi Avenue, Harwell, Oxford
Didcot, Oxfordshire, OX11 0QR
Adding transparency to the ‘hook to port’ element of the supply chain
A fmember of the OceanMind team sits in a field office tracking data on multiple computer screens in front of her
Nick Wise and Brad Soule of OceanMind
Meet Nick Wise and Bradley Soule

As a PADI trained Rescue Diver, Nick feels an affinity for the ocean and for ocean conservation, having seen many of the problems facing the ocean first hand. Nick has been designing large-scale, highly secure software solutions for 20 years. His expertise lies in solving complex problems using innovative techniques that are focused on market needs. As the architect of the technological and business solutions of OceanMind, he is responsible for the overall design of the intelligent vessel behavior analytical solution, as well as the business model for leveraging the economic power of seafood buyers and the deterrence of effective enforcement to increase the sustainability of fishing globally.

Bradley has spent most of his life either on or thinking about the sea. He joined the U.S. Coast Guard as a teenager and upon commissioning immediately started conducting law enforcement and search and rescue in some of the world’s largest fisheries. He subsequently served in a variety of operational and leadership roles in the Coast Guard including commanding officer of a patrol boat, deputy chief of fisheries enforcement at headquarters, and lead for fisheries enforcement off California. Brad left the Coast Guard in 2013 to become a Criminal Intelligence Officer at INTERPOL’s General Secretariat in Lyon, France where he led the organization’s nascent fisheries project. In 2015, Brad moved to the UK and joined Project Eyes on the Seas, the initiative that would become OceanMind as the first fisheries compliance and maritime surveillance expert on the team.

Impact

Over the past two years, OceanMind has developed proven services that:

  • Helped the UK Government protect the biodiversity in its overseas territories under the “Blue Belt” programme, by ensuring the marine protected areas are properly enforced.
  • Helped the Government of Thailand reform its fisheries enforcement capability, to allow it to demonstrate the necessary competence to overcome the “yellow card” issued by the EU, and obtain a “green card”.

 

  • Helped Sainsbury’s and other seafood buyers to understand the true provenance of FAD-free tuna in their supply chain, and ensure they are purchasing genuine responsible product.
  • Helped INTERPOL track the notorious vessel STS-50 so that it could be captured by Indonesian authorities and free 14 suspected slaves.
  • Great new from Thailand. This is the level of fine is serious deterrence for chronic violators. Thai court hands ou… https://t.co/CrhkYS6MUl
  • We can boomerang these comments right back to you @BlahaFrancisco! Always great working with you and looking forwar… https://t.co/WDw4aKHh0h
  • After showing success in fighting illegal fishing Indonesia are entering MSC assessment in July with Pole & Line an… https://t.co/3671XhHnov
  • We are honored to be a Seafood Champion Finalist at the #seafoodsummit in Bangkok! There are so many amazing peopl… https://t.co/Rdrv55mIqo
  • Seafood expo always acts as a great reminder of how truly global the seafood sector is. If it comes from the sea an… https://t.co/AdElzqD8ix
  • Our Analysts come across a lot of different fishing methods. One of which are Squid Jiggers. Check out this video f… https://t.co/fuD7U5FqN6
  • RT @absoule: Great initiative to get better market access for artisanal fisherfolk to direct consumer sales in Thailand! Trying to make cer…
  • We’re headed to #seg19 to hear the latest on the global seafood trade. Feel free to DM us if you’d like to chat! SE… https://t.co/X76WIPIObe
  • Foreign fishing fleets are finding ways through loans to secure the local fishermen's entire catches during the Sie… https://t.co/PZmM8f6vgY
  • Happy World #Tuna Day everyone! May we rise to the challenge of sustainably managing today's fisheries for tomorrow… https://t.co/1py4m5TuQL
  • Our Senior MCS advisor providing training to DOF PIPO inspectors on investigations, inspections, evidence collectio… https://t.co/xCuur39NrC
  • The #Thailand Department of Fisheries are discouraging #singleuseplastic. Every Monday and Friday there is a food m… https://t.co/LbK6FA76RM
  • "There is no benign authority preserving us from harm. No one is coming to save us." We can only save ourselves. Go… https://t.co/FblS5fxUG3
  • China ranked worst country in new illegal fishing index. An excellent write up of the specific threats that lead to… https://t.co/hRvwQj9fFA
  • Sharing historical catch information with commercial fishers to help them avoid areas with high by-catch and choke… https://t.co/sxP3Fee0q2
  • #UK grocery chains show the commitment to end not only #IUUfishing but slavery and #HumanRights abuses, a great ini… https://t.co/vXJXuUzc8W
  • Spain is taking over the leadership of Op Atalanta in the western Indian Ocean in another side effect of #brexit. H… https://t.co/uiLdLTbOWt
  • .@UKPriyaGuha thanks for visiting and your interest! we're proud of the work and the opportunity we've had as an or… https://t.co/PTHaRYCBf1
  • Sad but not surprising to see situation devolving into violence as criminals race to capture the last totoaba. Like… https://t.co/6ZNS35DAKv
  • Interesting consolidation possibly going on in the tuna industry! So few companies are really of one place anymore.… https://t.co/gVa00K1pS2