OceanMind
Model & Strategy
OceanMind powers marine enforcement and compliance to protect the ocean’s ability to provide for human well-being using satellites and artificial intelligence. To date, OceanMind has verified the legality of more than 8 million tonnes of tuna entering the global market with a total import value of almost $1 billion.
The Problem
The ocean is critical to humanity’s future. Not only is it an important global food source, but a healthy ocean also plays a key role in providing oxygen to our atmosphere and regulating our climate. Yet, the ocean is under dire threat from human activity and the relentless effects of climate change. A recent study estimates that 87% of the world’s major marine ecosystems have been impacted by human activity and 80% of fish biomass has been lost over the past 100 years. Without the ocean’s ability to buffer carbon in biomass and habitats, emissions reductions will be unable to limit global warming. While many destructive human activities are already regulated, the unaddressed challenge is the enforcement of these regulations in the wild, remote, and vast ocean.
The Solution
OceanMind uses advanced technology and extensive ocean expertise to protect and restore nature and revive our planet’s oceans. OceanMind’s innovative solution uses satellites, artificial intelligence, and cloud computing to analyze human activity on the ocean at the planetary scale, detecting unlawful activity such as illegal, unreported, and unregulated fishing, pollution, and even abuse of workers’ rights at sea. With the capacity to detect infractions anywhere in the world and support any nation to enforce 100% of their waters, OceanMind can fundamentally change humanity’s relationship with the ocean and safeguard the future.
OceanMind’s technology and team help to enforce the sanctity of marine protected areas, implement international conventions such as the Port State Measures Agreement, monitor maritime emissions, and ensure legality and sustainability in seafood supply chains. Their advanced real-time algorithms can detect different phases of fishing across 19 different fishing gear types with 99.4% accuracy, and they can now indicate the level of work the crew is carrying out at any stage of trawling to identify labor violations. As a co-founder of the Climate TRACE initiative, OceanMind reports on the emissions from the global shipping fleet.
OceanMind believes global interventions are needed to enact change. Their big-data solution has the capability to support 10 times the ocean protection in the next five years and supports Sustainable Development Goals — as adopted by the UN — 14, Life Below Water; 1, No Poverty; and 2, Zero Hunger.
As a PADI trained Rescue Diver, Nick feels an affinity for the ocean and for ocean conservation, having seen many of the problems facing the ocean first hand. Nick has been designing large-scale, highly secure software solutions for 20 years. His expertise lies in solving complex problems using innovative techniques that are focused on market needs. As the architect of the technological and business solutions of OceanMind, he is responsible for the overall design of the intelligent vessel behavior analytical solution, as well as the business model for leveraging the economic power of seafood buyers and the deterrence of effective enforcement to increase the sustainability of fishing globally.
Bradley has spent most of his life either on or thinking about the sea. He joined the U.S. Coast Guard as a teenager and upon commissioning immediately started conducting law enforcement and search and rescue in some of the world’s largest fisheries. He subsequently served in a variety of operational and leadership roles in the Coast Guard including commanding officer of a patrol boat, deputy chief of fisheries enforcement at headquarters, and lead for fisheries enforcement off California. Brad left the Coast Guard in 2013 to become a Criminal Intelligence Officer at INTERPOL’s General Secretariat in Lyon, France where he led the organization’s nascent fisheries project. In 2015, Brad moved to the UK and joined Project Eyes on the Seas, the initiative that would become OceanMind as the first fisheries compliance and maritime surveillance expert on the team.
Impact
OceanMind has protected more than 5 million square kilometers of Marine Protected Areas, including the UK’s Bluebelt, helping to ensure ecosystems are free from damaging human activity and preserving biodiversity.
OceanMind has increased enforcement effectiveness and compliance awareness that, in turn, has increased the sustainability of fishing fleets in Costa Rica, Thailand, the Philippines, Cambodia, and distant water fleets in the Atlantic, Indian, Pacific, and Southern Oceans. These areas represent thousands of vessels and the livelihoods of tens of thousands of fisherfolk.
OceanMind has provided governments with capacity building to work efficiently and effectively to enforce their regulations, resulting in a significant reduction in overfishing in Thailand and an increase in fines for illegal fishing in Costa Rica.
OceanMind has provided direct training and knowledge transfer to over 500 partners worldwide.
OceanMind News
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This Al Gore-Supported Project Uses AI to Track the World’s Emissions in Near Real TimePortfolio organization WattTime announced its partnership with former United States Vice President Al Gore and a coalition of environmental groups (including OceanMind) to develop a…Jul 2020
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The Hunt for the Fish Pirates Who Exploit the SeaBBC Future covers the efforts of OceanMind and others to track and capture the notorious illegal fishing vessel STS-50. Read the full article here.Feb 2019
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Blockchain technology – Could this be the supply chain’s weakest link?The work to eradicate Illegal, Unreported and Unregulated (IUU) fishing from the world’s oceans has been painstakingly undertaken by organizations and governments for many, many…Aug 2018
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Can Conservation Save Our Ocean?The ocean is facing its greatest ever challenge – overfishing, pollution and climate change are all threatening the health of a resource on which the…Mar 2018