Model & Strategy

Noora Health trains marginalized patient families with high-impact health skills to improve outcomes and save lives. By training families with simple, low-risk skills, we enable them to provide high quality care in the hospital and at home. They build capacity at the household level, and place care in the hands of those who need it most. They meet their users where they are and, with low-cost tools, are able to lower preventable re-admissions and reduce serious complications.

At a Glance
Founded: 2014
Location of work: International, Asia
Noora Health
2443 Fillmore St. #380-3203
San Francisco, CA 94115
Teaching those who care the most how to help those who need it the most
Meet Edith Elliot and Katy Ashe

Edith is the co-founder and CEO of Noora Health.  Edith believes that everyone, everywhere deserves the access, agency and human dignity associated with access to high quality healthcare. With a background in global health research, program implementation, design thinking and a passion for meeting users where they are, Edith recognizes that the best solutions are often the most simple and overlooked ones. Prior to Noora Health, Edith worked first at The Aspen Institute and then at Population Services International focusing on contractible disease prevention efforts.  Edith has been recognized as a Rainer Arnhold Fellow with the Mulago Foundation, Ashoka and Echoing Green for her work with Noora Health.

Katy is the co-founder and Chief Design Officer of Noora Health. Katy believes that disenfranchised communities deserve access to the information they need to improve wellbeing and that lasting transformative change comes from within communities. Before Noora Health, Katy led a research campaign in the Peruvian Amazon on the devastating environmental and health impacts of illegal gold mining, while a researcher at Carnegie Institution for Science and Stanford University.  Katy was recently featured as one of the “30 Social Entrepreneurs Under 30” by Forbes and awarded the Echoing Green Fellowship.


Since launching in 2014, Noora Health has trained over 76,000 family members representing 50,000 patients. The program runs in 25 hospitals in India, both private and public.



Internal data has measured a 24% reduction in re-admissions as a result of the program. Results from an outside evaluation suggest the reduction in serious 30-day complications could be as high as 71%.