Model & Strategy

The News Revenue Hub builds the financial sustainability of small and medium-sized news organizations so that they can focus on producing high-quality journalism accessible to everyone. The News Revenue Hub has developed an innovative product and service solution that helps news organizations build, manage, and grow membership programs in which readers provide sustained financial support to the organization. For a fee, the Hub works with participating news outlets to set up the technical infrastructure, strategy, and tools needed to build a robust recurring revenue stream through memberships.

At a Glance
Founded: 2016
Founder & CEO: Mary Walter-Brown
Location of work:
News Revenue Hub
San Diego, CA
Helping news organizations build financial sustainability — because the public deserves access to quality journalism
Meet Mary Walter-Brown

Mary Walter-Brown is the founder and CEO of the News Revenue Hub, a mission-driven nonprofit organization that helps digital news outlets develop reader revenue programs. Formerly the publisher at Voice of San Diego, Mary helped craft the gold standard for nonprofit news membership programs. She quickly became a trailblazer in the digital news sector leading the charge for news organizations to be more open and honest with their readers about the changing business model for journalism and their role in supporting it.

Mary graduated from Northern Kentucky University with a degree in broadcasting and spent the early part of her career as a TV news reporter and producer. Craving an opportunity to develop strategies and have a deeper impact, she transitioned to nonprofit business development, spending seven years developing a successful loyalty program for blood donors at the San Diego Blood Bank.

Impact

Working with more than 60 news organizations with local, regional, national and global audiences, the News Revenue Hub provides technology solutions, proven best practices, hands-on support and a collaborative environment where news outlets can experiment, solve problems and trade ideas.

In just four years, the News Revenue Hub has helped its member newsrooms raise $25 million in volunteer donations from their readers.

  • RT @wnip: 4 lessons for 2022 publisher fundraising campaigns https://t.co/JwBWNFYNsN Now is the time to establish an ambitious campaign roa…
  • RT @chelseywisco: @abbeygingras @CapTimes Couldn’t do it without the wisdom from you and the @fundjournalism team! 📰
  • RT @SpotlightPA: The American Journalism Project @JournalismProj will invest $1 million in @SpotlightPA, recognizing it as among the most p…
  • RT @kbmiami: You’re on Twitter. This is “Hopescrolling.” Make a donation to a public service news outlet before the clock strikes midnight…
  • RT @annemarie_vg: Fundraising milestone! 💸 After four years of hard work and lots of lessons learned, @fundjournalism member newsrooms have…
  • RT @vosdscott: Several years ago, we spun off a new organization @fundjournalism to help nonprofit news organizations raise money. Today th…
  • 🤗 🤗 🤗 🤗 🤗 Thank you, Ben! https://t.co/BTH6u6vf4G
  • RT @ShayTotten: 😳🎉👏🙌 Congratulations @fundjournalism !! Huge news $50 million milestone for News Revenue Hub: https://t.co/4AVC1j0Jp2
  • ‘Twas the night before Christmas https://t.co/05tkurNcFp
  • RT @INN: Thanks to our partner @christinagshih of @fundjournalism for sharing lessons from the annual #NewsMatch fundraising campaign. http…
  • Another @NiemanLab prediction from the Hub 🙌🏽 @christinagshih, who works with hundreds of newsrooms via the Hub +… https://t.co/KlY62EvxGT
  • RT @mukhtaryare: Today we’re kicking off the last two weeks of our end of year fundraising drive. Sahan Journal is only 170 donors away f…
  • RT @WordinBlack: We know you rely on our newsroom to keep you informed. Word In Black accomplished a lot in 2021, and we have even bigger p…
  • RT @CrestoneEagle: Who's behind Crestone Eagle Community Media, the non-profit purchasing The Crestone Eagle? Meet board member Heather Dra…
  • RT @MartGonzalez110: Acabo de sumarme a Deambulantes, las membresías de @radioambulante. Únete también: además de apoyar su periodismo, rec…
  • RT @MSTODAYnews: We’re grateful that funders around the country believe in nonprofit journalism. Do you? Your support helps ensure that thi…
  • RT @RNS: Love religion news? RNS is the best place for it -- but we can't do it without your support. Donate today to our nonprofit newsroo…
  • RT @radioambulante: ¿Sabías que @NewsMatch, una beca que apoya organizaciones periodísticas sin fines de lucro como la nuestra, está duplic…
  • RT @mtnstspotlight: Will you do your part to support public service journalism that never stops working for you? Now thru 12/31, your gift…