Model & Strategy

myAgro believes that it is incredibly important that poor people have a way to protect and save their wealth in order to move out of poverty. Small-scale farmers, who make up the majority of the world’s poor, are also the most likely to lack access to a savings account.

myAgro enables farmers in West Africa to save for fertilizer, seed and training packages on layaway through a mobile-based platform and a network of vendor partners. By training farmers on labor-saving techniques, myAgro makes it possible for farmers to plant more land, with increasing productivity.  Using this system, farmers increase their yields 50-100% and use the increased harvest to connect to markets, or feed their families year-round.

Over time, myAgro’s impact goal is to help farmers more than double their farm income to exceed $1,000 annually.

Logo
At a Glance
Founded: 2012
Food & Agriculture
Location of work: International, Africa
myAgro
Rue 14, Porte 71 Faso Kanu
Bamako,
Grow more with myAgro
Farmer smiling with his crop in the background
Founder photo
Meet Anushka Ratnayake

Anushka has worked in rural Africa since mid-2008, helping to increase market access for small-scale farmers. From her on-the-ground experience working with farmers, she learned about the lack of savings options for small-scale farmers and set out to create a model that would reach remote and hard-to-serve farmers.

Anushka previously created and led Kiva’s Fellows Program in 2007.  She joined One Acre Fund in 2008 in Bungoma, Kenya and created many of the operations and back office structures to scale the program 50x in three years. Anushka is a 2011 Rainer Arnhold Fellow, 2012 Echoing Green Fellow and 2014 Pop!Tech Fellow.

IMPACT

Farmers increase yields 50-100% and net farming income $150-$300 per year.

240 farmers reached in 2012; 50,000 farmers reached in 2018 (E).

In just 4 years, myAgro has grown its budget by 872% and the beneficiaries by 1086%, while halving the donor subsidy required to lift a farmer out of poverty from $320 to an estimated $158 in 2018.

myAgro was a recipient of a 2018 Skoll Award for Social Entrepreneurship.

  • myAgro is growing! Follow the link to learn more about our expansion across Senegal with partner @CatholicRelief,… https://t.co/rAgBwfjY8U
  • RT @CRS_Expertise: How can female farmers thrive without bank accounts or savings for seeds + fertilizer? #Mobile 📲 banking can change thei…
  • RT @elefint: We’re amazed by our clients! Read how @myAgroFarms is helping farmers through mobile banking and their layaway program in Afri…
  • RT @lipmanprize: Curious which #socialimpact orgs align with Lipman Family Prize? Check out our honorees page, which includes our 2018 winn…
  • RT @DRKFoundation: In 2018, six DRK entrepreneurs received major recognition for their work in areas spanning criminal justice, healthcare,…
  • RT @DRKFoundation: 2018 @SkollFoundation awardees + leaders of DRK grantees @ghcorps & @myAgroFarms encourage others to "lead with love" an…
  • myAgro works in more than 80 villages across Tanzania, helping increase maize harvests by about 100% and providing… https://t.co/neEIL78t0i
  • RT @AutodeskLife: "With only 5 percent of the land irrigated, Senegal farmers rely on rain-fed agriculture, which is getting increasingly u…
  • myAgro is so #grateful to participate in this program with @AutodeskFdn. Experts in mechanical engineering, UX desi… https://t.co/1gaj1ffi3r
  • RT @WFPInnovation: There are more than 1.6 billion SHFs with limited access to financial institutions. That's why @MyAgroFarms has made a m…
  • RT @SkollFoundation: 125 million of the world's farmers don't have banks. Without a safe place to store their income, they can't grow enoug…
  • Getting high-quality seeds and fertilizer in the hands of smallholder farmers is essential! In this blog, read why… https://t.co/zEytqBoZlU
  • RT @IFAD: Achieving gender equality is a precondition for the eradication of #poverty. Women represent nearly half of the labour force in…
  • Nous sommes d'accord, @MaliEmirats! 😀 https://t.co/LcSCJ7kMX8
  • Need some inspiration? Here's a list from our friend @rootcapitalceo of @RootCapital about all the ways that suppor… https://t.co/uWdL680gzn
  • Did you know…. Okra is a good source of vitamins C, B, and K, as well as fiber and minerals? myAgro farmers like M… https://t.co/ACoQzZLi1G
  • #TBT to a new team member's February onboarding in Senegal. "I met with over 40 people in the myAgro office... I… https://t.co/wb2D2fQ2gV
  • myAgro Village Entrepreneurs are the faces of myAgro to farmers. Equipped with mobile phones, these hard workers ma… https://t.co/hgTh9rqJKM
  • Farmers in the Sahel are already seeing the detrimental effects of climate change. This story from @pbsnewshour exp… https://t.co/i48wh4tUvZ
  • Merci de nous avoir invités ! C'était formidable de parler avec des collègues qui travaillent dans le domaine de l'… https://t.co/bsyyrZ8SIY