Model & Strategy

myAgro believes that it is incredibly important that poor people have a way to protect and save their wealth in order to move out of poverty. Small-scale farmers, who make up the majority of the world’s poor, are also the most likely to lack access to a savings account.

myAgro enables farmers in West Africa to save for fertilizer, seed and training packages on layaway through a mobile-based platform and a network of vendor partners. By training farmers on labor-saving techniques, myAgro makes it possible for farmers to plant more land, with increasing productivity.  Using this system, farmers increase their yields 50-100% and use the increased harvest to connect to markets, or feed their families year-round.

Over time, myAgro’s impact goal is to help farmers more than double their farm income to exceed $1,000 annually.

Logo
At a Glance
Founded: 2012
Founder & CEO: Anushka Ratnayake
Food & Agriculture
Location of work: International, Africa
myAgro
Bamako, Mali
Grow more with myAgro
Farmer smiling with his crop in the background
Founder photo
Meet Anushka Ratnayake

Anushka has worked in rural Africa since mid-2008, helping to increase market access for small-scale farmers. From her on-the-ground experience working with farmers, she learned about the lack of savings options for small-scale farmers and set out to create a model that would reach remote and hard-to-serve farmers.

Anushka previously created and led Kiva’s Fellows Program in 2007.  She joined One Acre Fund in 2008 in Bungoma, Kenya and created many of the operations and back office structures to scale the program 50x in three years. Anushka is a 2011 Rainer Arnhold Fellow, 2012 Echoing Green Fellow and 2014 Pop!Tech Fellow.

IMPACT

Farmers increase yields 50-100% and net farming income $150-$300 per year.

The number of beneficiaries grew from 240 farmers reached in 2012 to 120,000 farmers reached in 2020 (estimate).

In just 7 years, myAgro has grown its budget by more than 44x and beneficiaries from 240 to 120,000, while cutting the donor subsidy required to lift each farmer out of poverty by more than 67%, from $320 to an estimated $103 in 2020.

myAgro was a recipient of a 2018 Skoll Award for Social Entrepreneurship.

  • myAgro farmer Daba Ndao looked forward to her last harvest with great confidence. “I am assured that I will have… https://t.co/GBFl0QtEaC
  • Meet myAgro farmer Khalfan Ismail Kulyona! Khalfan is a father of two children from Tanzania. He grows okra, whic… https://t.co/4FyHXsANbW
  • Check out this feature on myAgro from Triple Pundit! https://t.co/S83ehDGG1g #GrowMore #myAgro #FoodSecurity #Agriculture #FinTech #AgTech
  • "Now I not only consider myself a good mom, but I'm also a businesswoman." myAgro Village Entrepreneur Mariama Ber… https://t.co/lDuME3J8GP
  • In Tanzania, myAgro M&E officers like Husna Abdul are assisting in harvesting yield measurements. Through her work,… https://t.co/LkIO0mURgW
  • Meet myAgro farmer Bintou Senghor! “Today I am very satisfied with my harvest; the plants have grown very well an… https://t.co/gYXFxZTCMW
  • Surrounded by healthy crops, myAgro farmer Mazoea Amuli is happy with his fields and looks forward to his harvest i… https://t.co/ARz6MFxOie
  • Meet myAgro farmer Mbombe Cissé! “After using myAgro’s fertilizer, which is very effective, I am very satisfied wi… https://t.co/VbkOi8rinJ
  • Hear from myAgro farmer Penda Cissé! “With a good harvest this year, I’m going to buy furniture and make my bedroo… https://t.co/4hM2DGBt1S
  • For myAgro farmer Absa Sakho, myAgro fertilizer empowered her to weather a dry harvest season. "Although the rain… https://t.co/BMouvtRWlb
  • A successful harvest for myAgro farmer Mborou Diop meant more than just food security for her family. “I will be… https://t.co/c2Hvl1LMS8
  • myAgro works with saving groups to reach more women farmers. In 2020, 80% of our farmers in Mali were women.… https://t.co/OyHFhp4MIb
  • myAgro CEO and Founder Anushka Ratnayake writes about the dire need to empower smallholder farmers out of poverty.… https://t.co/6nMgsUMkMa
  • Mahamadou is a father and myAgro Village Entrepreneur. What Mahamadou likes most about his job is the flexibility.… https://t.co/elbJguXdjA
  • myAgro’s three-step model of impact ensures that all our products are designed for the farmers and with he farmers.… https://t.co/5x9q7m3GI9
  • Happy International Women’s Day! We are proud that 60% of myAgro farmers are women. In celebration of today, we a… https://t.co/dITRvo1sA6
  • For every philanthropic dollar invested in our core program in Mali and Senegal, myAgro generated $3.57 of SROI (so… https://t.co/HbQrnkAuIF
  • myAgro provides Precision Planters for our farmers to help with planting. "The planter came at a crucial time. It… https://t.co/lwEJyuiVOv
  • myAgro farmers grow a heathy mix of nutritious foods: peanuts, millet, sorghum, and vegetables that are high in pro… https://t.co/HedYH5D6yV
  • Meet myAgro farmer Awa Camara! Awa is a myAgro peanut farmer living in the district of Bancoumana, Mali. Using myA… https://t.co/uGCoJUlzzu