Model & Strategy

myAgro believes that it is incredibly important that poor people have a way to protect and save their wealth in order to move out of poverty. Small-scale farmers, who make up the majority of the world’s poor, are also the most likely to lack access to a savings account.

myAgro enables farmers in West Africa to save for fertilizer, seed and training packages on layaway through a mobile-based platform and a network of vendor partners. By training farmers on labor-saving techniques, myAgro makes it possible for farmers to plant more land, with increasing productivity.  Using this system, farmers increase their yields 50-100% and use the increased harvest to connect to markets, or feed their families year-round.

Over time, myAgro’s impact goal is to help farmers more than double their farm income to exceed $1,000 annually.

Logo
At a Glance
Founded: 2012
Founder & CEO: Anushka Ratnayake
Food & Agriculture
Location of work: International, Africa
myAgro
Bamako, Mali
Grow more with myAgro
Farmer smiling with his crop in the background
Founder photo
Meet Anushka Ratnayake

Anushka has worked in rural Africa since mid-2008, helping to increase market access for small-scale farmers. From her on-the-ground experience working with farmers, she learned about the lack of savings options for small-scale farmers and set out to create a model that would reach remote and hard-to-serve farmers.

Anushka previously created and led Kiva’s Fellows Program in 2007.  She joined One Acre Fund in 2008 in Bungoma, Kenya and created many of the operations and back office structures to scale the program 50x in three years. Anushka is a 2011 Rainer Arnhold Fellow, 2012 Echoing Green Fellow and 2014 Pop!Tech Fellow.

IMPACT

Farmers increase yields 50-100% and net farming income $150-$300 per year.

The number of beneficiaries grew from 240 farmers reached in 2012 to 120,000 farmers reached in 2020 (estimate).

In just 7 years, myAgro has grown its budget by more than 44x and beneficiaries from 240 to 120,000, while cutting the donor subsidy required to lift each farmer out of poverty by more than 67%, from $320 to an estimated $103 in 2020.

myAgro was a recipient of a 2018 Skoll Award for Social Entrepreneurship.

  • Since our founding in 2011, myAgro has worked with farmers for farmers to increase harvests, support women, reduce… https://t.co/OLod9UEdNC
  • Our Tanzania team is celebrating a successful delivery as they delivered myAgro packages to over 4,000 farmers!… https://t.co/Klfo3IFW4b
  • When a farmer works with myAgro, it can create a ripple effect that touches their entire community. Fousseni, a myA… https://t.co/ysGO29t3GH
  • RT @conn_impact: Welcome to our new member, @myAgroFarms! Their model has already reached 115,000 farmers. See how they plan to reach 1 mi…
  • Food is the most basic of needs. It decides not only the health of individuals but the social, economic & long-term… https://t.co/uW02eeUAZm
  • Women are the backbone of agriculture around the world & when women succeed, we all succeed. By cultivating a progr… https://t.co/IUKrtOjDaX
  • The new year is here & now is the time for all of us to start working towards our goals. At myAgro, our 2022 goal i… https://t.co/pOxECMxoQG
  • A myAgro package not only includes seeds, tools & fertilizer but also innovative training to support growing the mo… https://t.co/6faEmxR3Ie
  • myAgro is one of the world’s most impactful food security organizations, working in some of the most challenging pa… https://t.co/JlRWFjltsC
  • Working with dedicated partners is a vital part of our strategy to end #foodinsecurity. Looking forward to… https://t.co/Y8KZMAZ3AA
  • RT @innocentfdn: We’ve got #bigdreams of a world with #ZeroHunger, but we know we can’t go it alone. We’re so proud to be working with @Kic…
  • RT @RuralEnthusiast: Mali is one of the most vulnerable country in Africa and @myAgroFarms supports farmers in sustainable and practical w…