myAgro
Model & Strategy
myAgro believes that it is incredibly important that poor people have a way to protect and save their wealth in order to move out of poverty. Small-scale farmers, who make up the majority of the world’s poor, are also the most likely to lack access to a savings account.
myAgro enables farmers in West Africa to save for fertilizer, seed and training packages on layaway through a mobile-based platform and a network of vendor partners. By training farmers on labor-saving techniques, myAgro makes it possible for farmers to plant more land, with increasing productivity. Using this system, farmers increase their yields 50-100% and use the increased harvest to connect to markets, or feed their families year-round.
Over time, myAgro’s impact goal is to help farmers more than double their farm income to exceed $1,000 annually.
Anushka has worked in rural Africa since mid-2008, helping to increase market access for small-scale farmers. From her on-the-ground experience working with farmers, she learned about the lack of savings options for small-scale farmers and set out to create a model that would reach remote and hard-to-serve farmers.
Anushka previously created and led Kiva’s Fellows Program in 2007. She joined One Acre Fund in 2008 in Bungoma, Kenya and created many of the operations and back office structures to scale the program 50x in three years. Anushka is a 2011 Rainer Arnhold Fellow, 2012 Echoing Green Fellow and 2014 Pop!Tech Fellow.
IMPACT
Farmers increase yields 50-100% and net farming income $150-$300 per year.
The number of beneficiaries grew from 240 farmers reached in 2012 to 120,000 farmers reached in 2020 (estimate).
In just 7 years, myAgro has grown its budget by more than 44x and beneficiaries from 240 to 120,000, while cutting the donor subsidy required to lift each farmer out of poverty by more than 67%, from $320 to an estimated $103 in 2020.
myAgro was a recipient of a 2018 Skoll Award for Social Entrepreneurship.
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While we started by pioneering the use of mobile layaway, myAgro has quickly evolved into an enterprise providing c… https://t.co/Yy9AjqRS9N
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It’s time for delivery! myAgro farmers in Senegal have started receiving their high-quality input packages right in… https://t.co/VOmzTHLZ0K
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Balla Doumbia is a myAgro farmer and loving father living in Mali. Balla uses part of his harvest to feed his fam… https://t.co/UAQCPv1Ke5
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myAgro provides agricultural trainings to all farmers who invested in myAgro packages, sharing harvest-improving ag… https://t.co/wQDqjkS7GB
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myAgro works to fight gender inequalities by understanding the specific challenges women face and tailoring solutio… https://t.co/ihbcAdIJx7
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myAgro’s Village Entrepreneurs are at the heart of why our model works. myAgro VEs work hard to make a significant… https://t.co/NhoJPOqidi
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Throwback to last year’s delivery season in Senegal! Now that their payments and enrollments are completed, myAgro… https://t.co/eWGwNMuaqy
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myAgro farmers in Senegal are finishing up payments and enrollments for this upcoming season! Stay tuned for update… https://t.co/HTihNeo2lM
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myAgro farmer Daba Ndao looked forward to her last harvest with great confidence. “I am assured that I will have… https://t.co/GBFl0QtEaC
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Meet myAgro farmer Khalfan Ismail Kulyona! Khalfan is a father of two children from Tanzania. He grows okra, whic… https://t.co/4FyHXsANbW
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Check out this feature on myAgro from Triple Pundit! https://t.co/S83ehDGG1g #GrowMore #myAgro #FoodSecurity #Agriculture #FinTech #AgTech
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"Now I not only consider myself a good mom, but I'm also a businesswoman." myAgro Village Entrepreneur Mariama Ber… https://t.co/lDuME3J8GP
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In Tanzania, myAgro M&E officers like Husna Abdul are assisting in harvesting yield measurements. Through her work,… https://t.co/LkIO0mURgW
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Meet myAgro farmer Bintou Senghor! “Today I am very satisfied with my harvest; the plants have grown very well an… https://t.co/gYXFxZTCMW
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Surrounded by healthy crops, myAgro farmer Mazoea Amuli is happy with his fields and looks forward to his harvest i… https://t.co/ARz6MFxOie
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Meet myAgro farmer Mbombe Cissé! “After using myAgro’s fertilizer, which is very effective, I am very satisfied wi… https://t.co/VbkOi8rinJ
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Hear from myAgro farmer Penda Cissé! “With a good harvest this year, I’m going to buy furniture and make my bedroo… https://t.co/4hM2DGBt1S
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For myAgro farmer Absa Sakho, myAgro fertilizer empowered her to weather a dry harvest season. "Although the rain… https://t.co/BMouvtRWlb
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A successful harvest for myAgro farmer Mborou Diop meant more than just food security for her family. “I will be… https://t.co/c2Hvl1LMS8
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myAgro works with saving groups to reach more women farmers. In 2020, 80% of our farmers in Mali were women.… https://t.co/OyHFhp4MIb