Model & Strategy

myAgro believes that it is incredibly important that poor people have a way to protect and save their wealth in order to move out of poverty. Small-scale farmers, who make up the majority of the world’s poor, are also the most likely to lack access to a savings account.

myAgro enables farmers in West Africa to save for fertilizer, seed and training packages on layaway through a mobile-based platform and a network of vendor partners. By training farmers on labor-saving techniques, myAgro makes it possible for farmers to plant more land, with increasing productivity.  Using this system, farmers increase their yields 50-100% and use the increased harvest to connect to markets, or feed their families year-round.

Over time, myAgro’s impact goal is to help farmers more than double their farm income to exceed $1,000 annually.

Logo
At a Glance
Founded: 2012
Founder & CEO: Anushka Ratnayake
Food & Agriculture
Location of work: International, Africa
myAgro
Bamako, Mali
Grow more with myAgro
Farmer smiling with his crop in the background
Founder photo
Meet Anushka Ratnayake

Anushka has worked in rural Africa since mid-2008, helping to increase market access for small-scale farmers. From her on-the-ground experience working with farmers, she learned about the lack of savings options for small-scale farmers and set out to create a model that would reach remote and hard-to-serve farmers.

Anushka previously created and led Kiva’s Fellows Program in 2007.  She joined One Acre Fund in 2008 in Bungoma, Kenya and created many of the operations and back office structures to scale the program 50x in three years. Anushka is a 2011 Rainer Arnhold Fellow, 2012 Echoing Green Fellow and 2014 Pop!Tech Fellow.

IMPACT

Farmers increase yields 50-100% and net farming income $150-$300 per year.

The number of beneficiaries grew from 240 farmers reached in 2012 to 120,000 farmers reached in 2020 (estimate).

In just 7 years, myAgro has grown its budget by more than 44x and beneficiaries from 240 to 120,000, while cutting the donor subsidy required to lift each farmer out of poverty by more than 67%, from $320 to an estimated $103 in 2020.

myAgro was a recipient of a 2018 Skoll Award for Social Entrepreneurship.

  • Meet Mareme Diouf! Mareme started working as a myAgro Village Entrepreneur in 2015. With her extra income, she run… https://t.co/PaLUYrZpJf
  • In 2021, myAgro is on track to work with 110,000 farmers across Mali, Senegal and Tanzania. Invest in myAgro farme… https://t.co/FYMdiVn2Xs
  • Meet Daba Ndiaye! Daba Ndiaye is a mother of six and a myAgro peanut farmer in Senegal. After working with myAgro… https://t.co/p5kunGJ4zh
  • As our 10th year of service comes to a close, we want to thank everyone who has helped us make it this far. 2020 h… https://t.co/lD0JnVq9WO
  • Only one day left to donate and receive a tax break for 2020! End the year in a giving spirit by investing in myAgr… https://t.co/O7ubOvTZnd
  • Hear from Papa Gueye from the village of Mbewane Ndorong! “Before myAgro, my wife and I would harvest about 8 bags… https://t.co/oMqqBZutLG
  • Although the global pandemic brought unexpected difficulties, myAgro grew from 62,000 farmers to 89,000 farmers. We… https://t.co/3UTUZnynud
  • Despite the challenges of 2020, myAgro empowered 89,000 famers and their families out of poverty this year. We als… https://t.co/flEyUw9LMn
  • Happy Holidays! From all of us at myAgro, we wish you and your family all the best this holiday season!… https://t.co/cKXIdmguLh
  • Village Entrepreneurs represent myAgro in their villages and enroll farmers via a smart phone app. Entrepreneurs ar… https://t.co/nV32gv7cG4
  • Every dollar that you can give counts in myAgro farmers’ #OneGoodHarvest! Link to donate: https://t.co/PHlClXiCqXhttps://t.co/D4ePLzjGQj
  • When the global pandemic struck in March 2020, myAgro farmer Massamba Dieng noticed that "only the farmers who work… https://t.co/wcCQb3Zula
  • myAgro understands that women are a driving force in ensuring food security and reducing poverty. Our team is const… https://t.co/j2rNQVESfb
  • Meet the women of Benkadi in Mali! “Thanks to this program, we women have become self-sufficient and can now cove… https://t.co/UCjWXcenkn
  • Food security has emerged as one of the most pressing issues today, worsened by the ongoing global pandemic. Don… https://t.co/ugZYYgZpMQ
  • This holiday season, donate what you can to invest in a farmer’s #OneGoodHarvest! For a smallholder farmer, One Go… https://t.co/qm9qtCXpzf
  • Spotlight on myAgro for our work in layaway financing alongside other innovators. https://t.co/bzKcZ8JmA0
  • Thank you to everyone who donated for our #GivingTuesday campaign, and to Zoom for matching the first $10,000 in do… https://t.co/Vh4uUHRXAc
  • Only a few hours left to donate to our #GivingTuesday campaign! Every dollar counts towards empowering our farmers… https://t.co/1kOxffyXX7
  • VIRTUAL EVENT TODAY Register now for our #GivingTuesday virtual event today at 5:30 PM GMT / 9:30 AM PST! A Zoom… https://t.co/u6cUAiiq43