Model & Strategy

Landed is focused on helping schools retain and attract teaching talent by addressing housing for their staff. Educators are essential members of every community, but in expensive places, many cannot save fast enough for a down payment on a first home. This is exacerbating teacher attrition problems throughout the region, which in turn diminishes student outcomes.

Landed organizes community-based, private capital into funds that cover half of a standard 20% down payment for local home buying educators. In return, investors receive similar returns to buying and renting out apartments (but without the trouble of being a landlord). These innovative funds share the risk of homeownership with their buyers and are not debt funds.

At a Glance
Founded: 2015
Economic Empowerment
Location of work: Domestic, West Coast
Landed
450 Townsend Street
#201
San Francisco, CA 94107
Making homeownership possible, one school at a time.
Image of the outside of a home with walkway and flowers
Landed entrepreneurs headshot
Meet Jonathan Asmis and Alex Lofton

One autumn evening at graduate school, Jonathan, the formally trained engineer turned management consultant, met Alex, the political campaign organizer turned start-up executive. Shaking hands, they immediately debated the impact of driverless cars on urban places and how companies like Airbnb and Lyft forced cities to think bigger. Fast forward a year and a half later, all the while growing together both in- and outside of the classroom, they shook hands again, this time committing to live their values by building saner and safer ways for people to build wealth in cities.

They had witnessed and studied the traumatic impact of the ‘09 real estate crisis – the largest wealth transfer from poor to rich in history – and vowed never again; building wealth meant more opportunity for individuals, and more people with more opportunity meant a strong society. Over a cup of coffee before class one day, Jonathan and Alex realized they had idea symmetry: co-ownership is a more dynamic but underutilized way to move from renting to owning your first home. Upon graduation, Landed was born; they set-out to make ownership smarter and more accessible to more people.

Jonathan and Alex are 2015 graduates of the Stanford Graduate School of Business. Before business school, Alex was an early employee on the 2008 Obama campaign before moving to San Francisco to help companies in the ‘Sharing Economy’ navigate legislative challenges.  Jonathan was a management consultant while working on a number of urban policy issues including immigration settlement, affordable housing and transit policy.

IMPACT

Retention of essential workers is an important part of building healthy communities. For teachers, as an example, retention is a driver of school quality, particularly in high-poverty, high-minority schools.

At the same time, homeownership is one of the largest long-term wealth drivers for essential workers. Responsibly helping these community members into ownership can reduce drivers of wealth inequality.

  • Are you an educator in the Bay Area, Denver, or Southern California? Sign up for this free online workshop to learn… https://t.co/m7Fe6ILgaF
  • RT @alexlofton: This milestone belongs to our community of teammates, customers, partners, supporters, friends, and families, no question!…
  • RT @SFHAC: Congratulations to our friends and partners at @LandedHomes! https://t.co/0ksL2NQ9b2
  • Happy 3rd Birthday to Landed! 🎉 We're expanding & just moved into our new office in San Francisco. Thank you to ev… https://t.co/hPbyU2Zw0W
  • “Kaila does so much behind the scenes and more than many realize.” Kaila Schwartz has been teaching Theater & Engli… https://t.co/OIZBKgtoaC
  • “We are teachers who wanted to plant roots in the community we grew up in and now serve... as we began the process… https://t.co/puaFGDqvBC
  • “I'm nominating Jahi because of his unwavering commitment to African American male students in the city of Oakland.… https://t.co/Vsv80rg9Om
  • Congratulations to Dy & Jen on your new home! We're on a mission to help essential professionals build financial se… https://t.co/1REI7LwIKQ
  • Emily Moorehead is a teacher at @Columbia_Middle who has made a positive impression on her community over her 10-ye… https://t.co/Ifb3KXJxxu
  • Soraya Brooks is an early literature coach at @PrescottSchool. She was nominated by a colleague for her exceptional… https://t.co/zg6Q9BQBM2
  • “Like teachers in Palo Alto, many in California’s Bay Area are struggling to afford rent, much less the down paymen… https://t.co/tTFXmmenWf
  • “My sons love being taught by Mr. Sampson. He is funny, kind, and makes his Spanish class a class that all kids are… https://t.co/GpIoi2s1zW
  • After a meeting, our Director of Partnerships @IanMagruder stopped by @RosemaryCUSD and was recruited (by his siste… https://t.co/2B3p9dTfC3
  • “She keeps equity at the forefront in the thoughtful decisions she makes as an educator.” Devyn Brown is a literacy… https://t.co/j2kPNm5LJ2
  • Beautiful day in San Jose! We’re out spreading the word to @SanJoseUnified employees about down payment support and… https://t.co/PSjzD3HB0T
  • RT @IanMagruder: My latest piece on the @LandedHomes blog on why California employers have to step up to address their housing challenge: h…
  • “For decades, he has been making a difference in students’ lives – long may he continue to do so. Every kid should… https://t.co/g3e9huU18V
  • RT @CUHSDEF: Congratulations Lars & Nelly! Thrilled you’ve settled happily in a home you love. Cheers @LandedHomes for your help! https://t…
  • RT @mycuhsd: Congrats to Lars & Nelly! So proud of our first CUHSD family to purchase a home through our @LandedHomes partnership! #mycuh…
  • “Lars and Nelly are both English as a Second Language teachers in the South Bay. They care deeply for the education… https://t.co/aD8scugQFV