Model & Strategy

Landed is focused on helping schools retain and attract teaching talent by addressing housing for their staff. Educators are essential members of every community, but in expensive places, many cannot save fast enough for a down payment on a first home. This is exacerbating teacher attrition problems throughout the region, which in turn diminishes student outcomes.

Landed organizes community-based, private capital into funds that cover half of a standard 20% down payment for local home buying educators. In return, investors receive similar returns to buying and renting out apartments (but without the trouble of being a landlord). These innovative funds share the risk of homeownership with their buyers and are not debt funds.

At a Glance
Founded: 2015
Economic Empowerment
Location of work: Domestic, West Coast
Landed
450 Townsend Street
#201
San Francisco, CA 94107
Making homeownership possible, one school at a time.
Image of the outside of a home with walkway and flowers
Landed entrepreneurs headshot
Meet Jonathan Asmis and Alex Lofton

One autumn evening at graduate school, Jonathan, the formally trained engineer turned management consultant, met Alex, the political campaign organizer turned start-up executive. Shaking hands, they immediately debated the impact of driverless cars on urban places and how companies like Airbnb and Lyft forced cities to think bigger. Fast forward a year and a half later, all the while growing together both in- and outside of the classroom, they shook hands again, this time committing to live their values by building saner and safer ways for people to build wealth in cities.

They had witnessed and studied the traumatic impact of the ‘09 real estate crisis – the largest wealth transfer from poor to rich in history – and vowed never again; building wealth meant more opportunity for individuals, and more people with more opportunity meant a strong society. Over a cup of coffee before class one day, Jonathan and Alex realized they had idea symmetry: co-ownership is a more dynamic but underutilized way to move from renting to owning your first home. Upon graduation, Landed was born; they set-out to make ownership smarter and more accessible to more people.

Jonathan and Alex are 2015 graduates of the Stanford Graduate School of Business. Before business school, Alex was an early employee on the 2008 Obama campaign before moving to San Francisco to help companies in the ‘Sharing Economy’ navigate legislative challenges.  Jonathan was a management consultant while working on a number of urban policy issues including immigration settlement, affordable housing and transit policy.

IMPACT

Retention of essential workers is an important part of building healthy communities. For teachers, as an example, retention is a driver of school quality, particularly in high-poverty, high-minority schools.

At the same time, homeownership is one of the largest long-term wealth drivers for essential workers. Responsibly helping these community members into ownership can reduce drivers of wealth inequality.

  • RT @jaymplant: I'm thankful to be working at @LandedHomes and helping educators realize their dream of homeownership. Thank you to everyone…
  • RT @nikkilowy: Among the many things I'm grateful for this holiday season, the warmth, safety and comfort that home provides is a big one.…
  • To everyone who’s played the role of connector, advisor, customer, partner, evangelist, and friend: thank you for j… https://t.co/IbeyfPxAcl
  • RT @siokcronin: I'm so proud of our team, and I've just started!! https://t.co/zO6HZV6OTn
  • RT @bayfederal: Big news! We have a new partnership with Landed to provide down payment assistance to Santa Cruz County public education em…
  • “Foothills United Way recognizes that it takes cooperative efforts across sectors to impact our housing challenges.… https://t.co/xsX5BtofUM
  • “Consult a financial advisor about the bigger picture before buying your first home, to make sure buying a home is… https://t.co/M2bct6T760
  • RT @CFPExtraYard: Teachers inspire students, who inspire our future. #CFPExtraYard and @LandedHomes partnered up for a great cause— giving…
  • Watch us surprise a 5th grade teacher with $25,000 from College Football 🏈 that she’ll use in addition to Landed do… https://t.co/f4ruQuU98F
  • RT @RogueHacker: Proud of the legacy that will be left by #BayArea2019 https://t.co/5Z8p7IMYMT
  • “As a teacher, this is going to be really awesome to be able to put down roots here in this community that I love a… https://t.co/3jbByu3C71
  • Hear from Landed and the College Football Playoff Foundation in this new video, where we surprise a teacher in East… https://t.co/RnPbZtPjtm
  • Bay Area public school teachers & staff 📣 Sign up for the Down Payment Giveaway for Educators! College Football is… https://t.co/AMbXGScOzJ
  • RT @emeshman: See you there?! https://t.co/ch7k0wO98U
  • Hear from the 1st winner of the Down Payment Giveaway for Educators on @KTVU! Stephanie, a 5th grade teacher, will… https://t.co/qUweVFDSfC
  • Calling all San Francisco teachers & staff! Last chance to RSVP for tonight's free financial wellness event at Visi… https://t.co/3L4j8yggTq
  • Our college intern, Jennifer, has made us so much hipper! Thanks, San Jose State! @SJSU #welovelearning
  • Tuesday night in San Francisco! Join us at this free event for public school teachers & staff. There will be a weal… https://t.co/aN9xp9oBXZ
  • RT @jennynashd: Attending my first educator conference with @LandedHomes, @heykatclark, and @nikkilowy! Going to be an awesome day 😁 https:…
  • Thanks to everyone who attended our roundtable this morning at the @CSBA_Now Conference! To learn how we can help y… https://t.co/SOZfFgEN5B