Model & Strategy

Landed is focused on helping schools retain and attract teaching talent by addressing housing for their staff. Educators are essential members of every community, but in expensive places, many cannot save fast enough for a down payment on a first home. This is exacerbating teacher attrition problems throughout the region, which in turn diminishes student outcomes.

Landed organizes community-based, private capital into funds that cover half of a standard 20% down payment for local home buying educators. In return, investors receive similar returns to buying and renting out apartments (but without the trouble of being a landlord). These innovative funds share the risk of homeownership with their buyers and are not debt funds.

At a Glance
Founded: 2015
Economic Empowerment
Location of work: Domestic, West Coast
San Francisco, CA
Making homeownership possible, one school at a time.
Landed entrepreneurs headshot
Meet Jonathan Asmis & Alex Lofton

One autumn evening at graduate school, Jonathan, the formally trained engineer turned management consultant, met Alex, the political campaign organizer turned start-up executive. Shaking hands, they immediately debated the impact of driverless cars on urban places and how companies like Airbnb and Lyft forced cities to think bigger. Fast forward a year and a half later, all the while growing together both in- and outside of the classroom, they shook hands again, this time committing to live their values by building saner and safer ways for people to build wealth in cities.

They had witnessed and studied the traumatic impact of the ‘09 real estate crisis – the largest wealth transfer from poor to rich in history – and vowed never again; building wealth meant more opportunity for individuals, and more people with more opportunity meant a strong society. Over a cup of coffee before class one day, Jonathan and Alex realized they had idea symmetry: co-ownership is a more dynamic but underutilized way to move from renting to owning your first home. Upon graduation, Landed was born; they set-out to make ownership smarter and more accessible to more people.

Jonathan and Alex are 2015 graduates of the Stanford Graduate School of Business. Before business school, Alex was an early employee on the 2008 Obama campaign before moving to San Francisco to help companies in the ‘Sharing Economy’ navigate legislative challenges.  Jonathan was a management consultant while working on a number of urban policy issues including immigration settlement, affordable housing and transit policy.


The retention of essential workers is an important part of building healthy communities. As an example, teacher retention is a driver of school quality, particularly in high-poverty, high-minority schools. At the same time, homeownership is one of the largest long-term wealth drivers for essential workers.

Collateral requirements (like down payments) are often solved with intergenerational wealth transfers from parents to children. By getting institutional investors to contribute some of that collateral, Landed opens up homeownership to a much more racially diverse population.

To date, Landed has enabled 300 educators to build over $40M of incremental wealth. Landed aims to invest $1B per year against this strategy by 2024.