Model & Strategy

Indus Action, a policy implementation organization, is bridging the gap between law and action for vulnerable families in India. By providing access to a social protection net through a portfolio of welfare schemes, Indus Action will reach over 10 million people by the end of 2027.

The Problem
70% of India’s population lives in or is vulnerable to poverty. India has enacted many progressive laws that entitle their most vulnerable citizens to basic rights, but only 50% of public spending on basic services reaches the intended population. For example, contingent social security primarily covers the organized workforce, which constitutes only 8% of India’s working population.

India’s fragmented social protection landscape includes a patchwork of approximately 5,000 schemes operating in silos, resulting in high implementation costs and poor monitoring effectiveness. The problem is worsened by decentralized registries, user-unfriendly technological platforms, and discretionary distribution of benefits, which result in many eligible beneficiaries being left behind.
The World Economic Survey Report in 2016-2017 estimated that even programs that receive the most funds and attention have targeting errors as high as 60% to 70%. For example, a popular work guarantee program that aims to enhance livelihood security in rural areas has inclusion and exclusion errors of 43% and 65%, respectively.

With 230 million people slipping back into poverty, the COVID-19 pandemic exposed the severe social and economic ramifications of a weak social protection system.

The Solution
Indus Action uses the power of data, technology, and policy to provide an effective social security net at the family level. Their portfolios extend to education, livelihoods, and public service delivery, enabling vulnerable families to access welfare entitlements like private school admissions, social security benefits, and subsidized credit. Access to these entitlements can enable an effective push out of poverty, allowing citizens to take on productive occupations.

Indus Action has adopted a multi-pronged approach to transform India’s social protection system:
1. Developing a civic-tech solution that leverages AI and machine-learning algorithms to predict eligibility to welfare programs and deliver social protection and education to families.
2. Building digital public goods to standardize public service delivery across entitlements.
3. Partnering with the government to improve administrative and citizen experience in welfare delivery.
4. Engaging with state frontline workers to build long-term system capacity.

At a Glance
Founded: 2013
Co-Founder & CEO: Tarun Cherukuri
Social Justice
Location of work: International, India
Indus Action
Delhi, New Delhi
Listen. Act. Change.
Woman in india crouched down by small red potatoes
Tarun Cherukuri of Indus Action
Meet Tarun Cherukuri

Tarun was born and raised in a small town in southern India. He left a lucrative job after college to focus on educating underprivileged children with Teach for India, eventually serving as the city director. He earned a master’s degree in public administration from the Harvard Kennedy School. He is the recipient of the 2015 Harvard Kennedy School Emerging Global Leader Award and a member of the 2019 cohort of Obama Foundation Fellows.

IMPACT

Over 638,000 children from low-income families across 20 states secured admissions in unaided schools under the Right to Education Act, Section 12(1)(c). The school retention rate for admitted children is 95.5%.

Over 282,400 citizens have been supported with livelihood-related welfare entitlements by improving public service delivery.

 

More than 234,000 mothers have accessed maternal entitlements through maternity conditional cash transfer programs.

Over 45,700 families were assisted with ration kits, DBTs, and vaccinations during the COVID-19 pandemic.