Model & Strategy

Grassroot Soccer understands the broad, cross-cultural appeal of soccer and uses it to educate young people in HIV/AIDS prevention. Professional players, coaches and youth players are trained as role models to teach a curriculum about the risks of HIV and choices in healthy behavior. Through the popularity of soccer, the staff delivers an interactive program that merges games and drills with health education in an engaging, effective way. Not only does this successfully break down barriers around a difficult subject to approach, but moreover, critical conversations about HIV and wellness are impacting behavior and saving lives among youth and in communities across Africa. Grassroot Soccer envisions a world mobilized through soccer to create an AIDS-free generation.

At a Glance
Founded: 2002
Founder & CEO: Tommy Clark
Health
Location of work: International, Africa
Grassroot Soccer
Norwich, VT
Educate. Inspire. Mobilize. Stop the spread of HIV.
Meet Tommy Clark

Grassroot Soccer grew out of three powerful forces in the life of Grassroot Soccer Executive Director Dr. Thomas Clark: his love and concern for Africa, his training as a physician and the game of soccer.  Tommy spent part of his childhood in Zimbabwe, a country where life expectancy has dropped to 30 years of age, and later returned to play professional soccer for The Bulawayo Highlanders. He witnessed first-hand the devastating impact that AIDS was having in Africa, while also experiencing the power that soccer had to engage people across the continent. Young people, in particular, looked to soccer players as role models, even heroes.

In 2005 Tommy was a Research Fellow at University of California at San Francisco focusing on implementation and evaluation techniques for Grassroot Soccer. He has received numerous awards including All-American honors as a soccer player, two-time Resident Teacher of the Year at the University of New Mexico, and the Annie Dyson Child Advocacy Award from the American Academy of Pediatrics. In 2005, Tommy was the recipient of a Social Justice Award from Dartmouth College, and, in 2007, Tommy received the Peace Abbey’s Courage of Conscience Award.

IMPACT

Over two and a half million youth in nearly 50 countries have graduated from GRS’s adolescent health program.

Research demonstrates that GRS graduates are four times more likely to test for HIV and know their status, five times less likely to report early sexual debut, and eight times less likely to have had more than one sexual partner.

A 2016 impact study demonstrated noteworthy increases in the percentage of adolescent female participants who do not justify violence against women and marked improvements in participants’ ability to disclose and have discussions around relationships and violence.

Research demonstrates a 50% increase in knowledge of critical sexual health services among GRS participants.

  • RT @AFCCT: 💬 "It has given our young people valuable strategies to help manage how they shape and react to situations" This #MentalHealthW…
  • RT @kevjstewart1: @AFCCT The final session of Mindset @InverurieAcad complete! Over 250 pupils finishing the program and been given valu…
  • RT @JMKPARK: Yesterday we had a great opportunity to share skills with U.S Peace Corps Tanzania Team in GRS Zinduka Skills Class Interventi…
  • In 2003, a @gatesfoundation grant supported GRS's first research study, which proved the effectiveness of the GRS m… https://t.co/j9srfF3vX6
  • It's hard to believe May is already here! Kickstart your week by catching up with all things GRS in the latest ins… https://t.co/PXUbYsDuiz
  • RT @yedinaija: Mosquitoes are the world's deadliest animals, which may come as a surprise. According to the World Health Organization, mo…
  • RT @XOMFoundation: Our partner @GrassrootSoccer uses the convening power of sports as a tool to deliver malaria education among youth in Af…
  • RT @XOMFoundation: ExxonMobil & ExxonMobil Foundation have been proud to support our partners leading the fight against malaria in the comm…
  • RT @GlobalLabUCLA: ⚽️ #SportforDevelopment programs: "As the available research grows, we can start to better demonstrate how to maximize t…
  • RT @GirlChildRight1: Girl Child Rights partner @GrassrootSoccer funded by @exxonmobil is engaging young people in 🇲🇿 thru SKILLZ Malaria: a…
  • RT @yedinaija: The theme for #WorldMalariaDay 2022 is "Harness Innovation to Reduce Malaria Disease Burden and Save Lives." This year's Wo…
  • For #WorldMalariaDay, SKILLZ Coaches from GRS partners around the world are sharing insights into how the power of… https://t.co/DRapMBrVKt
  • Today, GRS and partners around the world join in recognizing #WorldMalariaDay. For 10+ years, GRS has been working… https://t.co/0WB3vNDJEa
  • This #tbt we're throwing it back to the Cape Town Stadium visit with GRS from @MichelleObama and the late Desmond T… https://t.co/PVkwQf1MtH