Model & Strategy
The Global Heritage Fund’s mission is to enable successful long-term preservation of the world’s most important and endangered world heritage sites in developing countries. GHF focuses efforts on sites with strong potential for tourism development yet with acute pressures and without resources for preservation and planned development. GHF leads funding, planning and monitoring of critical preservation and restoration projects at Global Heritage sites. Each GHF Project follows an integrated method and process, termed Preservation by Design, which includes master planning, scientific excellence, community involvement and partnerships built to provide enduring protection, management and financial support for these significant yet vulnerable sites.
Jeff Morgan, Global Heritage Fund’s founder, is a trained urban and regional planner and has been an international sales and marketing executive in software and network computing for the past 16 years. He is a co-author of Cracking the Japanese Market: Keys to Success in the New Global Economy (Free Press, 1991) and Saving Our Global Heritage (GHF Press, 2004).
Since its inception in 2002, GHF has invested over $50 million to preserve, protect, and promote almost 30 global heritage sites in over 20 countries around the world.
GHF’s success is measured by the impact of their work on the socio-economic development of the surrounding communities as well as the long-term sustainability and management of these sites.