Model & Strategy

DIGDEEP is a unique human-rights non-profit working to ensure that every American has clean water, forever. In communities without clean, running water or basic plumbing, DIGDEEP empowers Americans to build and manage low-cost, locally-led projects that bring safe, hot-and-cold running water into homes, schools and community centers — like the award-winning Navajo Water Project. In communities that already have clean, running water, DIGDEEP designs experiences that help Americans form a deep and lasting connection to the water they often take for granted. Through field research, curricula, events, and digital activations, DIGDEEP helps people better understand and care for our water resources so that they’ll last.

DIGDEEP logo
At a Glance
Founded: 2012
Founder & CEO: George McGraw
Systemic Poverty
Location of work: Domestic
DIGDEEP
P.O. Box 26779
Los Angeles, CA 90026
Bringing running water to Americans who need it most
A native american woman fills buckets with clean water. The water is coming from a yellow DIGDEEP water truck.
George McGraw DIGDEEP entrepreneur headshot
Meet George McGraw

George McGraw so loved the water as a boy that he’d swim until he was totally covered in wrinkles. Today, he’s still all about water, as founder and CEO of DIGDEEP, the only WASH organization serving disadvantaged communities in the United States. Founded in Los Angeles in 2011, DIGDEEP believes access to clean water is a human right. Under George’s leadership, it won the 2018 US Water Prize for its Navajo Water Project, which has brought clean, running water to hundreds of Native families across New Mexico, Arizona, and Utah. Now George is leading an effort with Michigan State University, the US Water Alliance, UMCOR and the Robert Wood Johnson Foundation to study the root causes of domestic water poverty, which still afflicts some 1.6 million Americans without access to running water or basic sanitation.

A graduate of Loyola University of Chicago, George went on to receive an M.A. in International Law and Conflict Management from the United Nations University for Peace. He has written on water policy for The New York Times, Los Angeles Times and The Nation, and spoken at events hosted by the Clinton Foundation, the Atlantic, and Ford. The UN Foundation named George one of its 17 “Local Globalists.”

IMPACT

The Navajo Water Project has brought clean, running water to more than 170 homes across seven towns in rural NM and is being replicated in AZ and UT. The Project earned the 2018 US Water Prize.

DIGDEEP is leading an effort with Michigan State University, the U.S. Water Alliance and the Robert Wood Johnson Foundation to study the root causes of domestic water poverty in 6 “hotspots” across the country, including the CA Central Valley, the Four Corners, Appalachia, the border colonias, rural MS and AL, and the areas surrounding San Juan, PR.

  • Hey lovely supporters, DigDeep would just like to say thank you for exuding the true spirit of the holidays this pa… https://t.co/p358SKgm3R
  • Hey DigDeepers, George and Darlene here to say WOW. Yesterday was our most amazing #GivingTuesday yet. Not only di… https://t.co/wzamI109yx
  • 18 Navajo families will get clean, running water thanks to you and your incredible generosity!!! 😱😍 But the day's… https://t.co/zChTCPtHVg
  • Every donation TODAY is MATCHED! Help us bring clean, running water to 18 Navajo families who have never had it...… https://t.co/UZqAy3O9YR
  • Happy #CyberMonday! Take 15% off purchases from our gift shop with discount code CYBERMONDAY at checkout!!! Hurry… https://t.co/D5vUb7AqKo
  • #GivingTuesday is only 48 hours away! That's twice the amount of time needed to change someone's life...forever. C… https://t.co/3TBaUwf9qh
  • Black Friday is upon us!!! Not to toot our own horn or anything but our shop doesn't require you to leave your home… https://t.co/BQvT2VF1BS
  • Velma told us that when she turned on the water for the first time, it was like giving birth. The feeling, the soun… https://t.co/9ZgL2IaOqJ
  • Another major finding of our report: Overall progress on water access is slowing, and some communities are actually… https://t.co/rAqgbIpxHO
  • In some parts of Appalachia, residents have to haul their own water to bathe, cook, and drink with. Although this s… https://t.co/85WDGEJdmX
  • Another huge wedge keeping the #WaterGap wide open? Poverty. We found that access to indoor plumbing is correlated… https://t.co/X59mRHgaXw
  • Another featured region in our report with @USWaterAlliance: Texas colonias. Without the support or resources to c… https://t.co/IfUjP1ApP6