Model & Strategy
CowTribe is a Ghana-based for-profit organization focused on supporting livestock farmers via a mobile platform that aggregates demand for livestock farming inputs and services, starting with vaccinations and veterinary services. By inexpensively and efficiently aggregating the needs of individual farmers, CowTribe’s mobile platform restores market incentives for veterinarians and suppliers to service rural communities, bringing critical goods and services to last mile farmers. CowTribe also uses their platform to engage livestock farmers on best practices in animal husbandry, and provides immediate SMS warnings of disease outbreaks and dangerous weather events, mitigating their potential impact.
CowTribe is led by Peter Awin, Co-Founder and CEO, and Alima Bawah, Co-Founder and COO. Prior to CowTribe, Peter founded a company to support high growth African startups, and then joined WorldCover, a crop insurance social enterprise. Alima was a journalist focusing on documenting the struggles of rural women in Ghana. She is the recent recipient of an Obama Foundation African Leaders fellowship. Both founders were born and raised in Ghana and have personal experiences that have led them to this work.
In 2016-17, CowTribe piloted with 10,000 farmers in 220 communities in northern Ghana, and have since scaled to 29,000 farmers.
In less than two years, vaccine coverage among CowTribe users has improved from 18% to 65%, and early data show livestock mortalities decreasing rapidly—in some communities to less than 5%.
In addition, farmers using the CowTribe service—many of whom were living on less than $1 per day—have also been able to add an estimated $300+ to their annual household income.