Citizen Data
Model & Strategy
Citizen Data was launched out of the recognition that while the two major political parties enjoy well-oiled data machines, non-partisan, cross-partisan, and bipartisan groups didn’t have the same kind of access to this research and vast data infrastructure. This puts those looking to solve problems – and not simply win elections – at a disadvantage in the advocacy ecosystem.
Citizen Data is working to change that. Since 2019, they’ve supported a network of 75+ pro-democracy organizations that have leveraged their insights as a service platform of proprietary insights, datasets, research, and messaging guidance in order to protect and strengthen American democracy.
Citizen Data is building a platform for the long term with partners who benefit from an open ecosystem of best-in-class analytics, strategy, messaging, and organizing support.
Growing up with a single mom who frequently tested new technology and built a business out of the family’s garage, Mindy Finn started her career imagining the possibilities for charting an unconventional career path. After covering Congress as a journalist during 9/11, Mindy parlayed her basic coding skills into pioneering digital strategies for political and advocacy campaigns from small towns to the White House. After key roles in two presidential campaigns, she started her first company, Engage, which introduced new methods for running political campaigns online. She also built civic initiatives for Google, Twitter, and Change.org.
Mindy’s passion for giving voice to more Americans, and building a strong democracy, flourished after 2016 when she ran as an independent vice presidential candidate on a pro-democracy ticket that earned the most write-in votes of any presidential ticket in history. From there, Mindy saw an opportunity to strengthen and protect democracy through a new shared data infrastructure providing the tools and insights to bridge divides, unite Americans, and drive solutions to better representation and for a healthy, resilient, and more peaceful America.
Impact
66,000+ Conversations with Americans: Citizen Data talked to Americans across the nation to understand what matters most through large-scale surveys to traditional focus groups.
70+ Strategic Partnerships: Citizen Data worked with partners across the ideological spectrum to strengthen democracy and provide solutions for voters.
7M+ Voters Reached: Citizen Data reached 7M+ voters through strategic partnerships looking to drive civic engagement, from education to advocacy.
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A deeper look at effective anti-disinformation message content and framing.
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RT @IssueOneReform: Social media is hurting our democracy, and new polling from Issue One and @CitizenData shows that an overwhelming major…
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TOMORROW: ways businesses can align with democratic values and work with civil society organizations to support democracy. Register here ⬇️
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In a recent poll of a deep-red state, self-described moderates displayed different social beliefs than the average… https://t.co/opGqGgmvuQ
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Join us next week for a discussion on how businesses can align with democratic values featuring @dballouaares,… https://t.co/JPgOmFSAln
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Our most recent report shows that while 2022 voters were largely motivated to protect democracy, election denialism… https://t.co/lA6LiTerlG
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Is business good for democracy? Join us for a discussion on The Role of Business in American Democracy featuring d… https://t.co/FsdiXS34Vz
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Three key findings from our deep-dive into the 2022 midterms: 1️⃣ Protecting democracy was a priority in battlegro… https://t.co/qrA7Acdwf7
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Did you know that 44% of 2022 general election winners in statewide and federal races were election deniers? New C… https://t.co/SQujuWIkiP
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"States with Top 2, Top 4 RCV, or statewide RCV were 3x less likely to have an election denier win in the 2022 gene… https://t.co/UkZZPOlua9
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We’re launching Part 1 of our 2022 Political Impact Report. Take a deep dive into what happened in the midterms, w… https://t.co/IfTtfFqbVl
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Our Democracy Defenders model went 12 for 16 yesterday. Check out who it has advancing from today’s matchups.… https://t.co/8YJz7P3fH2
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What is the best way to predict who will win it all? Citizen Data models, of course. #MarchMadness
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Political moderates are often misunderstood. Learn more about this elusive group of American voters. https://t.co/5KYAW7mUIh
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Our partners continually wish to understand political moderates better, as they are a critical demographic for buil… https://t.co/qYXPGPOKQ3
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Want to drive more impact through your communications and outreach programs? Use Citizen’s 5M Framework. https://t.co/bOd8swDLTP
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The 5M Framework is Citizen’s tested approach for building effective and sustainable campaigns to shape legislation… https://t.co/BBd3wAcnwA