
Citizen Data
Model & Strategy
Citizen Data was launched out of the recognition that while the two major political parties enjoy well-oiled data machines, non-partisan, cross-partisan, and bipartisan groups didn’t have the same kind of access to this research and vast data infrastructure. This puts those looking to solve problems – and not simply win elections – at a disadvantage in the advocacy ecosystem.
Citizen Data is working to change that. Since 2019, they’ve supported a network of 75+ pro-democracy organizations that have leveraged their insights as a service platform of proprietary insights, datasets, research, and messaging guidance in order to protect and strengthen American democracy.
Citizen Data is building a platform for the long term with partners who benefit from an open ecosystem of best-in-class analytics, strategy, messaging, and organizing support.



Growing up with a single mom who frequently tested new technology and built a business out of the family’s garage, Mindy Finn started her career imagining the possibilities for charting an unconventional career path. After covering Congress as a journalist during 9/11, Mindy parlayed her basic coding skills into pioneering digital strategies for political and advocacy campaigns from small towns to the White House. After key roles in two presidential campaigns, she started her first company, Engage, which introduced new methods for running political campaigns online. She also built civic initiatives for Google, Twitter, and Change.org.
Mindy’s passion for giving voice to more Americans, and building a strong democracy, flourished after 2016 when she ran as an independent vice presidential candidate on a pro-democracy ticket that earned the most write-in votes of any presidential ticket in history. From there, Mindy saw an opportunity to strengthen and protect democracy through a new shared data infrastructure providing the tools and insights to bridge divides, unite Americans, and drive solutions to better representation and for a healthy, resilient, and more peaceful America.
Impact
66,000+ Conversations with Americans: Citizen Data talked to Americans across the nation to understand what matters most through large-scale surveys to traditional focus groups.
70+ Strategic Partnerships: Citizen Data worked with partners across the ideological spectrum to strengthen democracy and provide solutions for voters.
7M+ Voters Reached: Citizen Data reached 7M+ voters through strategic partnerships looking to drive civic engagement, from education to advocacy.
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The 5M Framework is Citizen’s tested approach for building effective and sustainable campaigns to shape legislation… https://t.co/BBd3wAcnwA
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Last year, we took our work to new heights: • 7 million+ voters reached; • 66,000+ conversations with Americans;… https://t.co/qxfZj46RU9
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RT @mindyfinn: Beyond proud of the @CitizenData team of passionate leaders who made a real and lasting impact in 2022. I can't wait to cont…
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Last year, we took our work to new heights, delivering best-in-class data and insights to an expanding set of pro-d… https://t.co/50U2kyzLve
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TOMORROW: Join More Perfect, @IssueOneReform, @CitizenData, @billgatesaz, @yvonnewingett, and more for a look at th… https://t.co/Qk8lDWnKgf
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RT @IssueOneReform: Join Issue One, More Perfect, and @CitizenData on Wednesday, January 18 at 2pm ET for discussions on the state of Arizo…
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Democracy has faced immense challenges in the last few years. We've been on the front lines, driving impact and sol… https://t.co/F9eq2uRkYJ
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Join More Perfect, @IssueOneReform, @CitizenData, @billgatesaz, @yvonnewingett, and more for a look at the state of… https://t.co/YWYeEucpgJ
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RT @IssueOneReform: Join Issue One, More Perfect, and @CitizenData on Monday, December 19 at 12pm ET for discussions on the state of Georgi…
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Join More Perfect, @IssueOneReform, @CitizenData, @GaSecofState, and more for a look at the state of Georgia electi… https://t.co/s63xm8tKfU
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RT @ArizonaMirror: 21% of Arizona Republicans and independents who split their tickets said the failed Jan 6 insurrection was a top reason…
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.@CitizenData research on the favorability of pro-democracy candidates, and the political perspectives of American… https://t.co/YDBBLpsrKW
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Alaska announces the results of its first regularly-scheduled general election w/ a Final Four/Ranked Choice Voting… https://t.co/CpzfDsRhpe
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Major political campaigns over-performed in this year’s midterms powered by Citizen’s data, insights, and messaging… https://t.co/NJ8x3qpgTQ
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No matter the final result in #CO03, enhancing political competition is good for our democracy. We're grateful to… https://t.co/L2Y6kic29a
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Recent @CitizenData research shows messaging centered on election workers improves attitudes toward election securi… https://t.co/QJC2zkL8LD
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.@CitizenData CEO @mindyfinn sat down with @BenLGinsberg, visiting fellow at the @HooverInst, to discuss our resear… https://t.co/YKcj6mHZtC