
Catie’s Closet
Model & Strategy
Over 19 million students live in poverty in the United States. For these students, focusing on education is yet another hardship they must endure. Lack of basic necessities is reported as one of the top ten reasons for reduced school attendance according to the Massachusetts school board. In Massachusetts alone, over 5,700 students dropped out of high school in 2014, costing taxpayers $1.7 billion in lost wages over the course of their lives.
Catie’s Closet improves school attendance and removes social stigma by discreetly distributing clothing, toiletries, and shoes to low-income students (Pre-K through 12th grade). Catie’s Closet makes it easy and positive for students in schools to access these basic needs via a retail-like storefront. Catie’s Closet builds a “store” or “walk in closet” right inside their school so that students have immediate access to what they need, free of charge. Offering age-appropriate clothing allows students increased self-esteem, a sense of belonging and a resource to alleviate the visible burden of poverty.
Long-term, the organization will use an affiliate model to partner with school districts in other states across the US.



Mickey Cockrell spent more than 30 years in the retail sector, providing leadership for Jordan Marsh, Filene’s and most recently as a Vice President for Kohl’s. Mickey is an innovator and problem-solver, and is known for creating high-impact marketing strategies. Her notable contributions include driving company expansion and operational efficiencies. Mickey is a MassChallenge Diamond Winner, EforAll top Winner and won the “Celebration of Excellence” Non-Profit of the Year award.
IMPACT
Launched in 2010, Catie’s Closet operates in 90 schools in nine cities, within two states, serving 55,000 students. Of the 90 schools where Catie’s Closet operates, 76 are in Massachusetts and 14 are in New Hampshire. Based on the success of their business model, Boston Public Schools has chosen Catie’s Closet to be a partner in all 125 of their schools. Positioned in 27 Boston Public Schools to date, Catie’s Closet will meet their needs over three years. A second Distribution Center located in Boston opened in 2019.
In the short term, Catie’s Closet will open three additional distribution HUBs in Massachusetts, two of which will serve New Bedford and Worcester’s estimated 308,000 students, while the third will open in Springfield in March 2020.
The organization has developed an affiliate model to collaborate with school districts in other states across the nation, to serve the 30,000,000 students living in poverty in the US in the long term. The program is underway with Long Island piloting the model.
-
Here's Olympus USA posting for a photo during their quarterly visit to Catie's Closet! We're so thankful for the su… https://t.co/V1tgaPqsnl
-
A sign of improvement in chronic absenteeism rates, though the rate remains nearly 50 percent above pre-pandemic le… https://t.co/CVBbxw63uo
-
Your like new #clothes have so much more life to give! 🌱 Help us stock our #schools for the spring and summer wea… https://t.co/G9HEHYF1DR
-
Land of the free because of the brave. #MemorialDay
-
We love it when students show just how big their hearts are! 💗 Here, several students from English High came by t… https://t.co/vIK8Hamglo
-
🙌 🙌🏽 🙌🏾 We are excited to welcome the Community Academy of Science and Health into the Catie's Closet family! 💜… https://t.co/MzJY0uAKF8
-
☀️ The warm weather is here!! YAY! ☀️ Donate to Catie's Closet and help local kids in need!… https://t.co/faZZkoOsdq
-
🌸 Spring dresses with a ruffly sleeve. 🎀 A Minnie mouse dress that twirls when I spin. 👗 A brand new dress (with… https://t.co/UyMabQFcQI
-
🚨 🚨 🚨 We are in urgent need of youth #underwear to serve the #MerrimackValley #students. WE NEED YOUR HELP! You ca… https://t.co/C8sBFZQ6Fe
-
Your like new #clothes have so much more life to give! 🌱 Help us stock our #schools for the spring and summer wea… https://t.co/rfPUOiLo6i
-
#MentalHealthAwarenessMonth. Poverty is a major problem in our communities and it has a devastating impact on our… https://t.co/FM1xAv2RMl
-
Sending Happy Mother's Day wishes!! Here are some of our special moms! Extra hugs to you all on this special day!… https://t.co/6yoPFOOvZw
-
These little faces and their caring hearts warm our hearts!! 💗 #St.BernadetteSchool, #Northborough, MA has been h… https://t.co/Q3cMSD7oaj
-
Thank you so much to Align Credit Union for hosting a drive AND spreading the word about Catie's Closet. Thank you… https://t.co/L4Low8kuyt
-
Celebrating the story of an incredible teacher from @LowellPSD: Tom Heywosz, Math teacher. It's teachers like this… https://t.co/kiPFV1G27b
-
The emotional wellbeing of our students is the most important part of our impact. A child’s self worth and confiden… https://t.co/iQQM01SffU
-
Last week, 12 wonderful staff members from @TonnesonCo volunteered their time at our Dracut Distribution Center to… https://t.co/AO8NyF24HA
-
May the 4th be with you! 💫 #Maythe4th #starwars
-
Students' #behavior as well as morale and motivation is worse since the pandemic. As our Gala guest speaker, Wendy… https://t.co/Y5wBSljLCU