Model & Strategy

Over 19 million students live in poverty in the United States. For these students, focusing on education is yet another hardship they must endure. Lack of basic necessities is reported as one of the top ten reasons for reduced school attendance according to the Massachusetts school board. In Massachusetts alone, over 5,700 students dropped out of high school in 2014, costing taxpayers $1.7 billion in lost wages over the course of their lives.

Catie’s Closet improves school attendance and removes social stigma by discreetly distributing clothing, toiletries, and shoes to low-income students (Pre-K through 12th grade). Catie’s Closet makes it easy and positive for students in schools to access these basic needs via a retail-like storefront. Catie’s Closet builds a “store” or “walk in closet” right inside their school so that students have immediate access to what they need, free of charge. Offering age-appropriate clothing allows students increased self-esteem, a sense of belonging and a resource to alleviate the visible burden of poverty.

Long-term, the organization will use an affiliate model to partner with school districts in other states across the US.

Logo
At a Glance
Founded: 2010
Co-Founder & Executive Director: Mickey Cockrell
Education
Location of work: Domestic, Northeast
Catie’s Closet
Dracut, MA
An open door, a brighter future for students
Bus filled with donations for school aged children
Photo of founder Mickey
Meet Mickey Cockrell

Mickey Cockrell spent more than 30 years in the retail sector, providing leadership for Jordan Marsh, Filene’s and most recently as a Vice President for Kohl’s. Mickey is an innovator and problem-solver, and is known for creating high-impact marketing strategies. Her notable contributions include driving company expansion and operational efficiencies.  Mickey is a MassChallenge Diamond Winner, EforAll top Winner and won the “Celebration of Excellence” Non-Profit of the Year award.

IMPACT

Launched in 2010, Catie’s Closet operates in 90 schools in nine cities, within two states, serving 55,000 students. Of the 90 schools where Catie’s Closet operates, 76 are in Massachusetts and 14 are in New Hampshire. Based on the success of their business model, Boston Public Schools has chosen Catie’s Closet to be a partner in all 125 of their schools. Positioned in 27 Boston Public Schools to date, Catie’s Closet will meet their needs over three years. A second Distribution Center located in Boston opened in 2019.

In the short term, Catie’s Closet will open three additional distribution HUBs in Massachusetts, two of which will serve New Bedford and Worcester’s estimated 308,000 students, while the third will open in Springfield in March 2020.

The organization has developed an affiliate model to collaborate with school districts in other states across the nation, to serve the 30,000,000 students living in poverty in the US in the long term. The program is underway with Long Island piloting the model.

  • We already have companies committed to hosting drives for Fill the Bus this year! Help us reach our goal of 2,000 b… https://t.co/Q5y9yu3qcU
  • RT @BostonPartners: We're on a mission to make education an equalizer for @BostonSchools students disproportionately affected by the #COVID…
  • What option are you choosing to Fill the Bus? 🏃‍♂️ Virtual 5k 🎒 Virtually packing a confidence pack 👚 Hosting a d… https://t.co/RkUbeHo5c9
  • We believe every student should have the opportunity to receive a quality education. Help us change a student's per… https://t.co/tODwWoPjdE
  • #FillTheBus is virtual this year, and your contribution is needed now more than ever! Help give our students new sc… https://t.co/wi8q4PW2mV
  • RT @BostonSchools: Most @BostonSchools summer meal sites will continue to offer free toiletries (soap, shampoo, deodorant, menstrual produc…
  • #FilltheBus is here!! Here's how you can help 🏃‍♂️ Run it. Register for our virtual 5k - more details coming soon!… https://t.co/LZMuoyYhn8
  • Are you ready to help us fill the bus this year? Stay tuned on how you can help students living in poverty go back… https://t.co/2lkUNujG5N
  • Our kids shouldn't have to worry about not having anything to wear because they grew out of their clothes! We're he… https://t.co/M1VsuWg9OP
  • What are your kids, your students or your top back-to-school must haves? #backtoschool
  • Another resource for our local students to succeed in school 👍🏻 https://t.co/gxh7x6JByB
  • Help give students living in poverty access to basic essentials 👚👖👟🎒 #donate #caresact
  • There's nothing better than feeling clean and confident, especially when our students are trying to make friends an… https://t.co/d5DRQSUtdj
  • RT @HopeandComfort1: H&C is proud to expand our partnership with @Caties_Closet in our continued #COVID19 relief efforts. We've committed t…
  • Thank you @wework for the amazing toiletry packs!! These will help so many of our students in need gain confidence… https://t.co/71m2YheqMg
  • RT @BostonSchools: Most @BostonSchools summer meal sites will continue to offer free toiletries (soap, shampoo, deodorant, menstrual produc…
  • A clean pair of sneakers means so much to a student living in poverty. It can give them the confidence to go to sch… https://t.co/keFOVRvIwP