Model & Strategy

Over 19 million students live in poverty in the United States. For these students, focusing on education is yet another hardship they must endure. Lack of basic necessities is reported as one of the top ten reasons for reduced school attendance according to the Massachusetts school board. In Massachusetts alone, over 5,700 students dropped out of high school in 2014, costing taxpayers $1.7 billion in lost wages over the course of their lives.

Catie’s Closet improves school attendance and removes social stigma by discreetly distributing clothing, toiletries, and shoes to low-income students (Pre-K through 12th grade). Catie’s Closet makes it easy and positive for students in schools to access these basic needs via a retail-like storefront. Catie’s Closet builds a “store” or “walk in closet” right inside their school so that students have immediate access to what they need, free of charge. Offering age-appropriate clothing allows students increased self-esteem, a sense of belonging and a resource to alleviate the visible burden of poverty.

Long-term, the organization will use an affiliate model to partner with school districts in other states across the US.

Logo
At a Glance
Founded: 2010
Co-Founder & Executive Director: Mickey Cockrell
Education
Location of work: Domestic, Northeast
Catie’s Closet
Dracut, MA
An open door, a brighter future for students
Bus filled with donations for school aged children
Photo of founder Mickey
Meet Mickey Cockrell

Mickey Cockrell spent more than 30 years in the retail sector, providing leadership for Jordan Marsh, Filene’s and most recently as a Vice President for Kohl’s. Mickey is an innovator and problem-solver, and is known for creating high-impact marketing strategies. Her notable contributions include driving company expansion and operational efficiencies.  Mickey is a MassChallenge Diamond Winner, EforAll top Winner and won the “Celebration of Excellence” Non-Profit of the Year award.

IMPACT

Launched in 2010, Catie’s Closet operates in 90 schools in nine cities, within two states, serving 55,000 students. Of the 90 schools where Catie’s Closet operates, 76 are in Massachusetts and 14 are in New Hampshire. Based on the success of their business model, Boston Public Schools has chosen Catie’s Closet to be a partner in all 125 of their schools. Positioned in 27 Boston Public Schools to date, Catie’s Closet will meet their needs over three years. A second Distribution Center located in Boston opened in 2019.

In the short term, Catie’s Closet will open three additional distribution HUBs in Massachusetts, two of which will serve New Bedford and Worcester’s estimated 308,000 students, while the third will open in Springfield in March 2020.

The organization has developed an affiliate model to collaborate with school districts in other states across the nation, to serve the 30,000,000 students living in poverty in the US in the long term. The program is underway with Long Island piloting the model.

  • A lot of kids are excited to go shopping for new apparel this year since they didn't get to show off new clothes la… https://t.co/UDetdJ8HNI
  • Huge shout out & thank you to @discgolf978 for hosting an online auction to support Catie's Closet! They raised $1,… https://t.co/fzDWp0C8pp
  • Get your company involved! You can support Fill the Bus by becoming a sponsor or hosting a donation drive. Learn mo… https://t.co/zKuEEF6mcZ
  • The goal for Fill the Bus is to collect 50,000 basic necessity items. These donations will give local students the… https://t.co/N0bTq8eF5H
  • #CCFillTheBus is here! During our largest donation drive, your help is critical. Clothing and toiletry donations wi… https://t.co/9Js3sxN29Y
  • RT @CompleteGamePT: Now through July 31! Our Lowell clinic is a drop-off spot for this drive for @Caties_Closet ! You can help PreK - 12th…
  • RT @CatchingJoy: Mile 79! @CatchingJoy gave 13 bags of clothes to @Caties_Closet to support kids in need ❤ @PointsofLight @generationOn @Yo…
  • RT @HopeandComfort1: At H&C, our partners like Mickey Cockrell, CEO & Co-Founder of @Caties_Closet, understand the importance of hygiene pr…
  • You can still make a donation to Fund the Need for our #CC2021 Gala! Donate here: https://t.co/Z14i0XRecr
  • Miss our Virtual Update last night? Rewatch it here to keep up with the many announcements we made: https://t.co/jiQPUS8bSE.
  • LESS THAN 24 HOURS until our auction ends! Tune into our virtual update on Facebook and YouTube Live at 7 PM - the… https://t.co/RM0VJ2K3p9
  • We can't wait to share our big, BIG news with you all tomorrow! Tune in on Facebook Live and YouTube Live at 7 PM!
  • RT @GreaterLowellCC: 𝐂𝐡𝐚𝐦𝐛𝐞𝐫 𝐂𝐡𝐚𝐭: @Caties_Closet “𝗔 𝗧𝗶𝗺𝗲 𝗧𝗼 𝗢𝗽𝗲𝗻 𝗗𝗼𝗼𝗿𝘀” 𝗔𝗻𝗻𝘂𝗮𝗹 𝗚𝗮𝗹𝗮 𝗘𝘃𝗲𝗻𝘁 𝗝𝘂𝗻𝗲 𝟳 - 𝟭𝟴𝘁𝗵, 𝟮𝟬𝟮𝟭 Find out more here: https:…
  • RT @HopeandComfort1: H&C’s impact is defined by partnerships. Hear what our partners - including @YMCA_Boston, @wonderfundma, @Caties_Close…
  • BE ME FLIP FLOPS PRESALE! ORDER TODAY! We're so excited to announce the launch of our Be Me flip flops, perfectly d… https://t.co/MqXilkEaqv
  • Get those bids in for #CCGala2021 silent auction NOW! Closes during our LIVE virtual update on June 16th at 7 PM. B… https://t.co/VJj6fsbMTF
  • We love this! Thank you for having us! A Time to Open Doors Gala kicks off next week! Tickets:… https://t.co/u46S13cVLM
  • "24,000 students are facing homelessness across the state. Some communities saw the number of homeless students dou… https://t.co/JptyYAvXsw
  • We have some exciting events coming up for #CCGala2021! Have you bought your tickets yet?! What are you waiting for… https://t.co/bwI5zHMc7l
  • We remember those who gave their life serving our country, today and everyday.