Catie’s Closet
Model & Strategy
Over 19 million students live in poverty in the United States. For these students, focusing on education is yet another hardship they must endure. Lack of basic necessities is reported as one of the top ten reasons for reduced school attendance according to the Massachusetts school board. In Massachusetts alone, over 5,700 students dropped out of high school in 2014, costing taxpayers $1.7 billion in lost wages over the course of their lives.
Catie’s Closet improves school attendance and removes social stigma by discreetly distributing clothing, toiletries, and shoes to low-income students (Pre-K through 12th grade). Catie’s Closet makes it easy and positive for students in schools to access these basic needs via a retail-like storefront. Catie’s Closet builds a “store” or “walk in closet” right inside their school so that students have immediate access to what they need, free of charge. Offering age-appropriate clothing allows students increased self-esteem, a sense of belonging and a resource to alleviate the visible burden of poverty.
Long-term, the organization will use an affiliate model to partner with school districts in other states across the US.
Mickey Cockrell spent more than 30 years in the retail sector, providing leadership for Jordan Marsh, Filene’s and most recently as a Vice President for Kohl’s. Mickey is an innovator and problem-solver, and is known for creating high-impact marketing strategies. Her notable contributions include driving company expansion and operational efficiencies. Mickey is a MassChallenge Diamond Winner, EforAll top Winner and won the “Celebration of Excellence” Non-Profit of the Year award.
IMPACT
Launched in 2010, Catie’s Closet is operating in 71 schools in eight cities within two states serving 42,000 students. There are 58 schools in Massachusetts and 13 schools in New Hampshire. Based on the success of their business model, Boston Public Schools chose Catie’s Closet as their partner in all 125 of their schools. Positioned in 21 schools already, Catie’s Closet will meet their need over three years. A second Distribution Center located in Boston opened this year.
In the short term, Catie’s Closet will open three additional distribution centers in Massachusetts serving an estimated 308,000 students located in New Bedford, Worcester, and Springfield.
In the long term, the organization is developing a franchise model to collaborate with school districts in other states across the nation. There are over 25,000,000 students living in poverty in the US. The launch is planned in 2018.
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Help #endchildpoverty 2020💚💙 https://t.co/dtiYPSNbVk
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If you had to pick a 2020 goal in the time it took a traffic light to turn green, what would yours be? “Help more k… https://t.co/Kbci7Px2cf
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This is what 50,000 people looks like. We are pleased to tell you that with your help this is how many students we… https://t.co/sapKEuh6FD
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RT @MA_NonprofitNet: Shout-out to our members @Caties_Closet, a #nonprofit in Dracut that provides clothing and necessities to students in…
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Great to hear from so many inspiring voices at the MA conference for women today 💚💙 https://t.co/xhmtQcLYA7
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See you all there!💚💙 https://t.co/JUe3nJV6xj
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Thank you everyone who has already donated! We are already at 462 pairs of gloves thanks to you! Help us reach our… https://t.co/syO8l73mn8
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RT @bostonmamas: PLEASE SHARE this roundup of 18 places where families can donate or receive winter gear in Massachusetts. I'm so grateful…
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Our #GivingTuesday is off to a great start with 229 pairs of gloves already donated! Click the link in our bio and… https://t.co/pU10Ddp44N
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What does $5 mean to you? For 1 child it means a warm winter. Help us warm 2,000 hands this winter 1 pair of gloves… https://t.co/TYTajSOXE3
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Thank you Brox Industries 💚💙 https://t.co/eIi3XzZo5o
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A Catie's Closet Christmas...in Belvidere! December 7 & 8 - tour 3 holiday homes decorated by Mark Caputo. 2019 Cat… https://t.co/XpdglOOeIw
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Relationship building is important in a school setting. Utilizing Catie's Closet in your school is a great opportun… https://t.co/6kLHwbKtQx
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The season of giving has started!! Start a new tradition with you family or company this Thanksgiving by joining ou… https://t.co/yJioDyjI2E
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Homeless children: "They are in every Boston public school, sitting in the seats next to our children, riding the b… https://t.co/pc7wxKI8Jc
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“Each year more than a million kids will leave school without earning a highschool diploma.” Catie’s Closet focuses… https://t.co/EOvnPC0RAr
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"At least 10% of kids are growing up in concentrated poverty in 25 states across the nation." Help us… https://t.co/oTXBHXM1HG
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Chronic absenteeism is a national crisis students face. Catie’s Closet gives students the confidence to go to schoo… https://t.co/bcOPVwGOCh