
Be Girl
Model & Strategy
Be Girl takes a holistic, design-driven approach to menstrual health and hygiene, working to combat both supply and demand side barriers that prohibit millions of underserved women and girls from accessing critical products and information. Be Girl’s line of patented, sustainable, high-quality menstrual products was designed specifically for girls in low-resource settings. To address the education challenge, Be Girl created the SmartCycle®, a hands-on menstrual cycle learning tool with accompanying educational methodology to teach both girls and boys the foundation of menstruation through an age-appropriate methodology. Finally, Be Girl combats stigma through transformative messaging campaigns that work with cultural influencers and icons to engage everyone from parents to government to young people. Be Girl’s theory of change maintains that when girls have access to reliable products, information about their bodies, and an enabling environment, then their physical mobility, confidence, and knowledge will improve, thereby removing barriers to opportunities for health, education, and equitable participation in society.



Originally from Colombia, Diana Sierra built a career in industrial design with brands like Nike and Panasonic. During a fellowship in Uganda, she noticed girls skipping school during menstruation and designed a prototype from an umbrella and mosquito net that evolved into Be Girl’s patented, award-winning PeriodPanty™.
Audrey Anderson Duckett was one of Be Girl’s first NGO clients. With a background in global programming for adolescent girls, she witnessed Be Girl’s PeriodPanty™ transform a girls’ education program in Ethiopia, and in 2018, she joined Be Girl as COO.
Impact
Over 200,000 premium, sustainable menstrual products in the hands of girls across 35 countries.
Over 40,000 girls and boys educated in the SmartCycle® menstrual education methodology.
Be Girl News
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🚨Breaking news🚨Be Girl Kenya has a new WEBSITE!!!! https://t.co/450jbFqC25 Check it out and join the excitement… We… https://t.co/b2M0hhrnmH
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Don't miss Be Girl Co-CEO @ANC_Audrey at Devex World July 12, putting #menstrualhealth in the global development sp… https://t.co/szbm6SGlqE
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Be Girl is thrilled to be officially launching in Ghana thanks to the @USAID Enhancing WASH project! Check out this… https://t.co/ciENrpMpfh
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Today is an extra-special day here at Be Girl. Did you know that there's a day set aside for global menstrual hygie… https://t.co/zhBF8GA25S
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RT @IOM_Mozambique: To date, IOM Health and WASH teams have: ➡️distributed 4,000 reusable sanitary pads, reaching young women/girls in #Cab…
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Honored to partner with @IOM_Mozambique to reach girls in Mozambique with PeriodPanties! @UNmigration… https://t.co/GdOKnXr6lG
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RT @UNFPAMocambique: #DidYouKnow: After #Idai 🌀, @UNFPAMocambique partnered w/ @BeGirlOrg & @MozambiquePlan, with funding from @NorwayInMo…
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The Be Girl Mozambique team was proud to host @UNFPAMocambique & the Govt of Mozambique & many more partners to lau… https://t.co/jUYNv7XpsK
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Thanks to @TsjeardHoekstra for showing your support for #menstrualhealth and ending stigma and taboos! We agree - t… https://t.co/15Xhi3uFi8
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Thanks to @TsjeardHoekstra, Netherlands ambassador to Angola & Sarah Rwiyamirira, head of operations for UNFPA Ango… https://t.co/S10cXhDwRQ
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Be Girl is partnering with UNFPA Angola to bring PeriodPanties and SmartCycle menstrual education to thousands of y… https://t.co/QUYO35EHoG
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RT @piensoactuo_: Aunque nos encanta el vídeo, nos gusta aún más la labor de todas las mujeres que hemos conocido en el camino. Como Diana,…
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RT @Wamuyuzz: I like what @BeGirlOrg are doing in Kenya on IG, just watched a video by Kitt Kiarie. More so, the fact that its educative an…
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Join us in celebrating @Diana__Sierra and @ANC_Audrey as Co-CEOs of Be Girl! We believe this significant milestone… https://t.co/G6pe2k5wWp