Model & Strategy

Crisis Text Line (CTL) serves anyone in crisis, providing them access to free 24/7 support and information they need, via a medium they already use and trust: text message. CTL uses new technology to address the age-old and poorly addressed issue of teen mental health. On the CTL platform, teens text one universal number which connects them to volunteer counselors across the country who are trained to offer support and professionally supervised. CTL is also able to capture data about adolescent mental health issues in the US, with the aim of improving the standard of care.

CTL is the only nationwide, free, 24/7/365 text line. No other response organization that converses with teens via text serves youth nationally, at all hours of the day, all days of the week, and all weeks of the year, for free. Additionally, CTL’s data is open and free to the public.

At a Glance
Founded: 2012
Location of work: Domestic, Northeast, West Coast, Midwest, Southwest, Southeast
Crisis Text Line
19 West 21st St., 8th Floor
New York, NY 10010
Support for people in crisis, 24/7
Nancy Lublin Crisis Text Line
Meet Nancy Lublin

Nancy began her career by founding Dress for Success, an innovative welfare-to-work organization. Under Nancy’s leadership, Dress for Success grew to more than 140 affiliates in 14 countries, suiting over 1 million women. Nancy then took on the CEO role at, implementing a turnaround that took the company from fledgling to thriving. is now one of the biggest youth organizations in the world. When began communicating with teenagers over text, the teenagers began opening up about their personal lives, many times about challenges they were facing at home or school. Nancy then realized the need for Crisis Text Line.

Nancy has been recognized by awards such as the Aspen Institute’s Crown Fellowship, Fast Company’s Social Capitalist Award, Forbes Magazine’s Trailblazer Award, and as a World Economic Forum Young Global Leader.  She was also recently named on Fortune’s “Worlds 50 Greatest Leaders” list. Nancy studied politics at Brown University, political theory at Oxford University as a Marshall Scholar and has a law degree from New York University.


Crisis Text Line currently texts with more than 5,000 texters each day; over 100 million texts have been exchanged since operational launch in August 2013.  Each day, Crisis Text Line triggers ~40 active rescues, calling 911 to reach someone at imminent risk of suicide or homicide.

In January 2017, Crisis Text Line launched an update to, their site that gives researches access to the large-scale data the Crisis Text Line system holds, leveraging the data for smart system change on a broad scale leading to more-informed policies, journalism, and interventions across the crisis and mental health space.

Crisis Text Line News

  • We’re big fans of emojis. So for #WorldEmojiDay, we’re doing an emoji mental health check-in! How are you? 😊 I'm…
  • Self-care is different for everyone, because everyone is just that—different. Find what works for you and ditch the…
  • Your mental health at work is just as important as your mental health at home. (@ftimes) Text a Crisis Counselor a…
  • "Did we just become best friends?" #WillFerrellDay
  • "I'm in a glass case of emotion" #WillFerrellDay
  • "Here's the deal I'm the best there is. Plain and simple. I wake up in the morning and I piss excellence."…
  • "I love you I love you I love you" #WillFerrellDay
  • Role Call!! #WillFerrellDay
  • Thanks for being born, @Will___Ferrell. Around here you’re kind of a big deal. So today at Crisis Text Line, it’s Will Ferrell Day!
  • Need a little extra #MondayMotivation? Help yourself by helping others. Become a Crisis Counselor.
  • #PrimeDay is today! If you’re shopping today use Amazon Smile and select Crisis Text Line to support mental health.
  • RT @DSK4EVURR: I get so shy with these things but I pray this may help someone. You can text HOME to 741741 & talk to a real person when yo…
  • No matter where you're from, 741741 is here for everyone.
  • It’s okay to be anxious about a new week starting tomorrow. You are capable of getting through what next week will bring.
  • “Everyone deserves to be acknowledged, respected, and valued...for exactly who they are and what they love. Because…
  • A how-to guide to discussing suicide via @vox: - Stick to facts - State numbers without sensationalizing - Include…
  • Shoutout to everyone going through something tough right now. It may seem like you won’t get through this, but we b…
  • Not everyone gets a break in the summer. Shoutout to our Crisis Counselors who help people year round. #IamaCC