Model & Strategy

India will continue to add 1 million people to its workforce every month for the next 15 years, most of whom come from impoverished backgrounds. Its growing economy with a massive skill-deficit provides real opportunity for underprivileged youth to escape the cycle of poverty, through gainful employment. However, imparting livelihood training alone is proving to be insufficient. Hard skills are critical for employment, but not sufficient for longer term impact, due to high attrition, low salaries, lack of career advancement and low productivity.

The/Nudge aims to address these gaps by focusing on sustainable poverty alleviation by building a strong 360-degree life, learning and economic foundation for the poor in residential “Gurukuls”, along with placement assistance, and a lifelong support system called Life/Guard. The Gurukul’s Program in Life Management (PLM) is designed for at-risk youth (18 years and above) from underprivileged backgrounds. The Gurukul program is designed to take the demand for skilled personnel as an opportunity to nudge people out of poverty by providing holistic training with life and literacy components, which complements hard skills and creates sustainable impact towards the goal of seeing a poverty-free India.

Nudge logo
At a Glance
Founded: 2015
Economic Empowerment
Location of work: International, Asia
The/Nudge Foundation
Nudgeville, C9
1st C Main Road, Sector 6, HSR Layout
Bangalore, 560102
Getting ready for life
Atul Satija headshot
Meet Atul Satija

Atul Satija is the Founder & CEO of The/Nudge Foundation. After 17 years of starting, scaling and turning around various businesses in some of the largest and most respected organizations globally, he decided to start The/Nudge Foundation to fulfill his passion of working on inequality and social issues facing India.

Atul continues to support InMobi as Chief Business Advisor, where he was previously responsible for global sales, marketing, business-development and operations as its Chief Revenue Officer. Over his 5-year stint at InMobi, Atul helped scale the organization from a small startup to a global leader in mobile advertising. Prior to InMobi, Atul was the Head of Mobile Business for Japan & Asia-Pacific, and Head of Business Development for India at Google. Atul has also done various sales, consulting and business development assignments across telecom and technology companies including Adobe, Samsung and Infosys.

Atul served EndPoverty, another nonprofit as Chairperson for two years, working on various poverty related issues including water, sanitation, education, skill-development, sustainability and women empowerment. Atul holds a Masters in Business Administration (MBA) from Indian School of Business and B-Tech from National Institute of Technology.

Impact

The/Nudge has graduated more than 3,000 students and is currently training over 3,500 underprivileged youth per year from 8 different states across 11 training centers (Gurukuls) in Bangalore and New Delhi.

The/Nudge has expanded from two to seven different livelihoods with the support of 16 corporate partnerships.

The job placement rate for the students that opt-in continues to be at 100% with more than 150 employers onboarded.

Among students that were previously employed before attending Gurukul, salary increases by an average of 40%.

  • 90 days of intensive, rigorous residential training can tire anyone out. But our Gurukul students are special. And… https://t.co/dXJ2HJ9Wdn
  • You know what keeps us going every single day at our Gurukuls? It's the infectious and unabated energy of our stude… https://t.co/PQlifICLDy
  • Rajiv Pandya, CFO, Ashirvad Pipes, delivering his pearls of wisdom at the Gurukul graduation ceremony and asking ou… https://t.co/D9J8cODxmf
  • Chinnamma, having grown up in extreme poverty, fought all odds and scored 91% and 87% during her 10th and 12th boar… https://t.co/E5VitC6ZOh
  • RT @thenudge_in: we/can is an initiative launched by The/Nudge to enable people like you to bring about a significant difference in the liv…
  • we/can is an initiative launched by The/Nudge to enable people like you to bring about a significant difference in… https://t.co/4tPOwEHrud
  • RT @thenudge_in: This #WorldHumanitarianDay we celebrate the transformation of 129 students who are now ready to take on the world. We woul…
  • This #WorldHumanitarianDay we celebrate the transformation of 129 students who are now ready to take on the world.… https://t.co/Ln0t0zzAg9
  • And what a magnificent sight to behold - our 42 Gurukul graduates with their certificates and their confidence. Emp… https://t.co/xyOmiVrZZN
  • How much energy can a mere 42 young women that are going to be employed for the 1st time have!!?? Excitement unlimi… https://t.co/kccnvK9q8y
  • Our bright students receiving their grad certificates. What a proud moment it must be for all our students today. P… https://t.co/eJkTYqDx2h
  • Keynote address by @SudhasIyer, CEO @ncore_in on how women are the key to eradicating poverty. Inspiring to hear he… https://t.co/U6h4vzk9nd
  • Our Gurukul student, Lakshmi sharing her story of how she lost parental support very early on in life, and how she… https://t.co/WIFsygjLrS
  • The graduation of 42 young women from the Gurukul is underway and the happiness on our students' faces can cheer up… https://t.co/lCwf0nYXAT
  • Yet another happy day for us! 84 more Gurukul students graduated today with 85% of them taking their 1st job! Thank… https://t.co/1GDuIcxYkS
  • RT @saurabhadeeb: Looking for a tech #volunteer with #Moodle expertise for our work with underprivileged youth at our #nonprofit @thenudge_…
  • And yet another batch graduates, ready to turn their dreams into reality, ready to soar high and make their parents… https://t.co/5Rw386cD1Q
  • It's amazing to have people like @Ipsita_thakur from @KPMG work right alongside us, supporting us immensely in the… https://t.co/vUdvjgh0wE
  • Graduation ceremony of our Gurukul students underway at the @KPMG office! Badri Rao, Exec Director, KPMG GDC, was k… https://t.co/HxtSiPRO9M
  • RT @HariPyt: All the more reason to cheer for @atulsatija and @GiveIndia - one of the most professionally run non profits maybe? https://t.…