Model & Strategy
Earth Genome’s vision is for the world’s decisionmakers to consistently and routinely take into account the full value of nature — leading to greater conservation of natural systems, and averting economic and social disruptions due to the misuse of “natural capital.” The organization seeks to bring a range of stakeholders together to create breakthrough solutions addressing some of the world’s most pressing environmental and social problems including water, food and energy.
The Earth Genome is creating a technology platform that will be the world’s first-ever easy-to-use, scientifically credible, curated source for global data on natural resources, coupled with key decision-making tools. Together, these will exponentially lower the cost and time for corporations and investors to gain insights from Earth “big data” and make better decisions for their organizations, society and the planet. The organization will drive collaboration and innovation across many stakeholders: data providers, scientists, tool visualization providers, and diverse end users.
Co-Founder Steve McCormick has dedicated his career to environmental conservation. After many years at The Nature Conservancy, he realized that his actions to date had been essential, but lacked the cumulative effect that was needed. Too often the pressing needs of people were felt to be at odds with those of the environment. What was needed was greater understanding and insight into this tradeoff. While at The Gordon and Betty Moore Foundation, Steve tested and refined this theory and shifted the Foundation’s efforts toward sustainability.
Meanwhile, co-founder Glen Low was engaged with some of the world’s largest corporations creating breakthrough solutions on environmental sustainability. While at Blu Skye, Glen worked with some of the most innovative Fortune 100 companies on optimizing their actions related to food, energy, climate, waste, water and human well-being. He saw firsthand the tremendous impacts that major corporations have on the planet and the need to create more sustainable outcomes.
Both Steve and Glen are now working to use the Earth Genome to fundamentally inform and change influential market decisions to better align our economic system with the planet’s ecological system.
Steve is the former CEO and President of The Nature Conservancy. He is also the former President of The Gordon and Betty Moore Foundation.
Glen is a former Principal at both Bain & Company and Blu Skye. He is also a frequent lecturer at U.C. Berkeley, where he has taught corporate sustainability at the Executive Education, MBA, and undergraduate levels.
The Earth Genome is engaged with major corporations (e.g., Dow) and the world’s largest water infrastructure providers (e.g. Veolia, CH2M Hill, Arcadis) to create a web-based tool to solve water quantity and quality issues in key global watersheds via green infrastructure solutions.
It is in pilot in two locations: Brazos Texas river basin and the Ganges basin in India (most populous water basin in the world) with global roll out planned for 2016.
A second app is in development on optimizing agricultural production based on water scarcity, soil/nutrient characteristics and climate change impacts.