Model & Strategy

Landed is focused on helping schools retain and attract teaching talent by addressing housing for their staff. Educators are essential members of every community, but in expensive places, many cannot save fast enough for a down payment on a first home. This is exacerbating teacher attrition problems throughout the region, which in turn diminishes student outcomes.

Landed organizes community-based, private capital into funds that cover half of a standard 20% down payment for local home buying educators. In return, investors receive similar returns to buying and renting out apartments (but without the trouble of being a landlord). These innovative funds share the risk of homeownership with their buyers and are not debt funds.

At a Glance
Founded: 2015
Economic Empowerment
Location of work: Domestic, West Coast
Landed
450 Townsend Street
#201
San Francisco, CA 94107
Making homeownership possible, one school at a time.
Image of the outside of a home with walkway and flowers
Landed entrepreneurs headshot
Meet Jonathan Asmis and Alex Lofton

One autumn evening at graduate school, Jonathan, the formally trained engineer turned management consultant, met Alex, the political campaign organizer turned start-up executive. Shaking hands, they immediately debated the impact of driverless cars on urban places and how companies like Airbnb and Lyft forced cities to think bigger. Fast forward a year and a half later, all the while growing together both in- and outside of the classroom, they shook hands again, this time committing to live their values by building saner and safer ways for people to build wealth in cities.

They had witnessed and studied the traumatic impact of the ‘09 real estate crisis – the largest wealth transfer from poor to rich in history – and vowed never again; building wealth meant more opportunity for individuals, and more people with more opportunity meant a strong society. Over a cup of coffee before class one day, Jonathan and Alex realized they had idea symmetry: co-ownership is a more dynamic but underutilized way to move from renting to owning your first home. Upon graduation, Landed was born; they set-out to make ownership smarter and more accessible to more people.

Jonathan and Alex are 2015 graduates of the Stanford Graduate School of Business. Before business school, Alex was an early employee on the 2008 Obama campaign before moving to San Francisco to help companies in the ‘Sharing Economy’ navigate legislative challenges.  Jonathan was a management consultant while working on a number of urban policy issues including immigration settlement, affordable housing and transit policy.

IMPACT

Retention of essential workers is an important part of building healthy communities. For teachers, as an example, retention is a driver of school quality, particularly in high-poverty, high-minority schools.

At the same time, homeownership is one of the largest long-term wealth drivers for essential workers. Responsibly helping these community members into ownership can reduce drivers of wealth inequality.

  • We don't often weigh in on ballot measures, but when we do, it's because because we believe so strongly in the impa… https://t.co/WnBd4YItSl
  • RT @heykatclark: It was so nice to meet South San Francisco USD employees at today’s Landed info session. Thanks to @SSFUSD for hosting. If…
  • Teacher Appreciation Week may have been last week but our gratitude persists year round. Join us in thanking the ed… https://t.co/26tRBCBEcn
  • RT @SFHAC: || Spring Symposium - May 22 || In two weeks, we will proudly host Senator @Scott_Wiener, Mayor @LibbySchaaf, and moderator @gm…
  • RT @CUHSDEF: @LandedHomes returns to @mycuhsd on May 16th to present & talk about their down payment assistance benefit, open to all staff…
  • RT @alexlofton: .@educationweek highlights efforts to address housing woes for educators nationwide, focusing on @LandedHomes’ latest work…
  • One of our newest team members, Norma, shares her insights on what Landed is and is not https://t.co/MTXk5yr20n
  • Humbled and inspired to march with Colorado educators in support of increased teacher pay today. https://t.co/XESWg22wyc
  • RT @EdSource: To combat #TeacherShortage in the face of rising housing costs Bay Area district links with start-up to help educators buy h…
  • RT @WCCUSD: WCCUSD employees join us Monday at the WCCUSD Housing Fair to find out more about @LandedHomes & the partnership to make home b…
  • RT @SVatHome: Feeling inspired by @alexlofton’s work at @LandedHomes. Our affordability crisis is both about being able to afford the day-t…
  • RT @DPSNewsNow: Educators in #teamDPS will now have access to up to $70k for a down-payment, asa co-investment from #Landed, partnered with…
  • Today marks a big milestone for us: all Denver public school educators now have access to Landed down payment suppo… https://t.co/SDCfhTmBTa
  • We're growing our customer development team! This role will focus on engaging and qualifying our homebuying educato… https://t.co/bqu5UY62oV
  • RT @SVLeadershipGrp: Join our Regional Economic Forum this Friday, April 13th to hear from our Education & Workforce panel on rejuvenating…
  • RT @ClaytonACollins: How can innovation solve America’s affordable housing crisis? @NewAmericanTeam @PeerStreet @LandedHomes @fundrise #Len…
  • Thrilled to announce our partnership with our first community foundation, @CFSantaCruzCo, whose investment of $500K… https://t.co/2N72iay3BX
  • RT @WCCUSD: The District is hosting an Educator Housing Fair for all WCCUSD employees on Monday, April 16 from 4 to 6 pm at @DeJeanMiddle.…
  • RT @NLC_LA: Two hot topics - teachers and housing - covered on newest episode of #TheZag w/ guest .@IanMagruder of @LandedHomes. Really enj…
  • With April 17th quickly approaching, we set out to tackle everyone's favorite subject: taxes! Our latest blog post… https://t.co/rG4x24vIv3