Model & Strategy

Landed is focused on helping schools retain and attract teaching talent by addressing housing for their staff. Educators are essential members of every community, but in expensive places, many cannot save fast enough for a down payment on a first home. This is exacerbating teacher attrition problems throughout the region, which in turn diminishes student outcomes.

Landed organizes community-based, private capital into funds that cover half of a standard 20% down payment for local home buying educators. In return, investors receive similar returns to buying and renting out apartments (but without the trouble of being a landlord). These innovative funds share the risk of homeownership with their buyers and are not debt funds.

At a Glance
Founded: 2015
Economic Empowerment
Location of work: Domestic, West Coast
Landed
450 Townsend Street
#201
San Francisco, CA 94107
Making homeownership possible, one school at a time.
Landed entrepreneurs headshot
Meet Jonathan Asmis and Alex Lofton

One autumn evening at graduate school, Jonathan, the formally trained engineer turned management consultant, met Alex, the political campaign organizer turned start-up executive. Shaking hands, they immediately debated the impact of driverless cars on urban places and how companies like Airbnb and Lyft forced cities to think bigger. Fast forward a year and a half later, all the while growing together both in- and outside of the classroom, they shook hands again, this time committing to live their values by building saner and safer ways for people to build wealth in cities.

They had witnessed and studied the traumatic impact of the ‘09 real estate crisis – the largest wealth transfer from poor to rich in history – and vowed never again; building wealth meant more opportunity for individuals, and more people with more opportunity meant a strong society. Over a cup of coffee before class one day, Jonathan and Alex realized they had idea symmetry: co-ownership is a more dynamic but underutilized way to move from renting to owning your first home. Upon graduation, Landed was born; they set-out to make ownership smarter and more accessible to more people.

Jonathan and Alex are 2015 graduates of the Stanford Graduate School of Business. Before business school, Alex was an early employee on the 2008 Obama campaign before moving to San Francisco to help companies in the ‘Sharing Economy’ navigate legislative challenges.  Jonathan was a management consultant while working on a number of urban policy issues including immigration settlement, affordable housing and transit policy.

IMPACT

Retention of essential workers is an important part of building healthy communities. For teachers, as an example, retention is a driver of school quality, particularly in high-poverty, high-minority schools.

At the same time, homeownership is one of the largest long-term wealth drivers for essential workers. Responsibly helping these community members into ownership can reduce drivers of wealth inequality.

  • Don't forget: Enter to win a teacher & staff lounge makeover! https://t.co/jsMru4g8qu
  • Join Landed's Co-Founder, Alex Lofton, at Remind's edtech networking event on Wednesday, August 28 in San Francisco… https://t.co/zeVspKGbqK
  • “Many educators at the higher end of the income range for the profession are caught between making too much to qual… https://t.co/jctErLg80c
  • Today in Redondo Beach! Los Angeles area teachers & staff are invited to attend Landed's free Educator Appreciation… https://t.co/usUJdGCARb
  • “Ultimately, I believe that only by listening, learning from, and supporting the unique needs of locals can we hope… https://t.co/4s4y5VXcEF
  • Make Your School's Lounge Feel Like Home! 🏠 Enter to win a makeover for your teacher & staff lounge:… https://t.co/v2OgJUkiD8
  • RT @JenOliger: @LandedHomes this would be awesome for our school. We really need a place for teachers to get together and recharge. https:/…
  • Landed supports educators on the path to homeownership by providing a personalized team that includes a partner age… https://t.co/0HzClKDqTy
  • RT @twosmartbunnies: Teachers: Deadline = Oct 1. Open to HI, CA, WA (Seattle-Tacoma), & CO (Denver - Aurora, Boulder). https://t.co/sXOz4H…
  • RT @alexlofton: Teachers/staff at schools in SEA/LA/SD/SF/DEN/HI areas? Have them throw their hat in the ring for a Staff Lounge Makeover!…
  • Five different schools will win a teacher/staff lounge makeover! Enter here for your school's chance to win:… https://t.co/2UJcKHfdCs
  • RT @emeshman: Even more reason to be excited about going back to school! @LandedHomes https://t.co/xm54s520j0
  • RT @msnayo: Happy first day of classes @OUSDNews ! Landed is giving away a Staff Lounge makeover - which lucky school will be the winner?…
  • We're excited to share that our teacher & staff lounge giveaway begins today! Enter here: https://t.co/z7ltHs44A0
  • “Our world is changing so fast, and teachers are the backbone of that – challenging our students to be stronger, fa… https://t.co/EzXGeQBCdo
  • “Landed offers to pay half of the standard down payment, realizing a return on its investment by taking 25% of the… https://t.co/Z80V1zXK36
  • We love this picture of Dana and Andrew, two Landed homebuyers, in their new home with their family. 🏠🐶 You can rea… https://t.co/VPFxRGh0oh
  • In expensive cities, high land prices make it difficult for many individuals to become the long-term residents our… https://t.co/gqm1mkpFTY
  • To determine your loan amount, one of the big factors a lender considers is your Debt-to-Income Ratio. You can calc… https://t.co/SPtfMVHiSb